A call back in comedy is a technique that takes something that was said before and ties it back into the current topic. The reminder results in a clever connection and can create some great humor.
A convention theme can have the same effect by tying together common themes at breaks, the keynote speaker, break out speakers and the after dinner speaker.
Simply take variations of your convention theme and have conference speakers call it back throughout the day.
When you reinforce your theme it creates a congruence an...
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Information is gold in social media. Those who share quality information get noticed. Those who create quality content become leaders. It could conceivably be argued that on Twitter sharing links to quality information is the native tongue.
So how should a beginner approach information sharing on Twitter?
Decide who it is you want to attract
1 - Use Twitter search to find your ideal attendees/clients.
You can use the search function on Twitter to explore keywords that they might be using. For mor...
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Here’s the summary handout for my workshop on participation techniques you can use in conference sessions that I’ll be leading at MPI’s World Education Congress 2011. Sources for additional information on these techniques can be found in the notes at the end of the list.
Technique: Setting ground rules ‡*
Brief description: Setting ground rules before other activities commence clarifies and unifies participants’ expectations.
When to use: Start of session, worksh...
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Event planners are often not privy to the regulatory requirements that surround industries that are proprietary in nature. Over the years, bankers would joke about “Models and Bottles” when referring to their unlimited client expense accounts, but today, this is a joke that would not be taken lightly. Due to sudden downturn and heavy scrutiny of the finance industry, regulators have decreased these types of expense accounts and therefore keep a watchful eye.
Other industries that require compliance with industry...
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Introduction
“We don’t have a choice on whether we DO social media, the question is how well we DO it,” notes Erik Qualman (@equalman) in his video, “Social Media Revolution 2011.” I knew that technology and social media have created a revolution. But, it was Qualman’s video that made me take a step back and realize how much the world has changed and evolved. And with that change comes a need (for many) to adapt and adjust, in order to take advantage of what’s unfolding in front of us.
Facts and Figur...
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I have been filling out quite a few conference presentation proposals recently, and began to notice a pattern in my behavior. My mood changed when I had to fill out the session’s learning objectives (which are statements of what attendees will be able to do by the end of the session.)
Specifically, every time I had to fill out the learning objectives for a proposal I got really, really annoyed.
Over the years I’ve found that paying attention to patterns like this is nearly always a learning experie...
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