Two interesting articles caught my eye this week. Posting links to them both today.
The first, from Julius Solaris at the Event Manager Blog, is about Event Marketing Dashboards. Julius believes these are the “next big thing” for event planners and marketers. He writes:
“In a fragmented social media environment, being able to publish your event in one click to multiple outlets is a winner. As a social media enthusiast I can go back in time when I was managing dozens of Twitter accounts,...
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Hearing all the hype on this great new social media outlet, Pinterest, we decided to give it a whirl! We’re posting pictures from events, articles and podcasts for all of you in the meeting industry. Take a peek at our Grass Shack Events & Media‘s Pinterest Page.
And check out this great article from Flyte New Media, with tips for using Pinterest for your business.
Wondering how to make your images interesting? Want to add words to your photos or edit them? Do you want to be able to measure the result...
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You may be feeling smug because you’ve got your attendee engagement strategy ready to roll, but the real work has just begun. While having that roadmap in place is a crucial jumping off point, you now need to think about the measurable goals you want to achieve.
The key word in that last sentence is measurable. Numbers tell us a concrete story. What exactly are you measuring? In what increments? During what time period? While you may think “I want my attendees to interact with my speakers more...
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While the Pew Research Center estimates that more than 80 percent of U.S. adults own a mobile device, my guess is almost 100 percent of businesspeople have one. And with 97 percent of text messages read within fifteen minutes of being received (Nielson Mobile), text messaging should be part of your event and member marketing and engagement strategy.
For marketers, these 160 character SMS (short message service) messages are an excellent tool to reach your audience anytime, anywhere – whether it...
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We’ve come a long way, baby! ~ Loretta Lynn
The times they are a-changing. ~ Bob Dylan
The catch-phrases that prove our world and work continue to evolve are abundant.
Nowhere is this evolution more evident than some conference speaker contracts. I’ve personally seen a change in conference speaker agreements that I sign. I’m often now required to do more than just show up and present. I’m being asked to blog on the event, create promotional videos, Tweet about the e...
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The second in a series of quick articles on marketing your digital event, today I’m talking about speakers. (Last week I offered tips on timing your campaign.)
In all honesty, there’s nothing here exclusive to digital events. Most of these would promote your physical event just as well.
Have speakers publicize their participation at your event. Give them sample language they can post on their blogs – or a press release template.
Give speakers registration discount codes they can pass on to their online...
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