How fun would it be to hold an online contest where exhibitors post 30-second videos of the best new products they’ll be showing at your event, and have attendees vote to select a winner? You know exhibitors would be sending emails to all their customers asking for votes – and thereby promoting your event. Maybe one of the videos would go viral in your industry and really build a buzz for your show.
And before you think this is probably too time-consuming or expensive – it’s free for non-profits, and launc...
read more
A lot has been said (rightfully so) about the “game-changing” impact near-field communication (NFC) will have on events.
Less has been said about how easy it is to use NFC.
NFC is a wireless “touch technology.”
Users touch, tap or “bump” one NFC device (like a smartphone or tablet) against another—or against an NFC chip (known as a “tag”)—to acquire information or content.
If you’re not yet using NFC, you’re probably aware of how it works from Samsung’s edgy TV commercial, “Wor...
read more
I was introduced recently to a company called LabRoots (www.labroots.com), which is a quasi-community, perpetual digital environment and virtual event all-in-one. (A “perpetual environment” or “365-environment,” is a content-rich platform, always open, that “lights up” occasionally each year with various virtual events.)
Founded in 2008 to connect the scientific world and create opportunities for meaningful collaborations across geographic boundaries and fields of expertise, Labroots is a Facebook for ...
read more
When placed on signs and posters, QR Codes give event organizers an effective way to engage and deliver content to attendees. But what if you could track who scans your QR Codes? Or, for that matter, where and when they scan them?
Well, you can.
For two years, CTIA—The Wireless Association has used an extra-strength version of the QR Code to engage attendees of MobileCon and drive traffic through the yearly exhibition.
Programmed to support a prize-competition branded Tag It to Win It<...
read more
Engagement has become the issue of the day. Companies want to engage customers. Teachers want to engage students. Associations and community managers want to engage members. We’ve moved from trying to keep someone’s attention, to seeking a dialogue. I read a great article yesterday about “The Flipped Classroom,” where students view their professor’s lecture from home, then come to class to discuss it. Great idea!
Perhaps nowhere is the topic of engagement more discussed, more critical – and, probably, ...
read more
Using Twitter, and using Twitter effectively, are often two different things. Here are 19 links, leading to 480 tips for making Twitter work for you – whether you use it for lead generation, branding, or engagement.
Making Twitter Work Harder
Social Media Productivity: 13 Tips to Integrate Off and Online Lives
20 Strategies for Making Your Solo Effort More Successful
15 Ideas to Make Your DIY Effort More Successful
Social Media Policy – 5 Whats and Whens Behind Your Guidelines
6 ...
read more
