I was introduced recently to a company called LabRoots (www.labroots.com), which is a quasi-community, perpetual digital environment and virtual event all-in-one. (A “perpetual environment” or “365-environment,” is a content-rich platform, always open, that “lights up” occasionally each year with various virtual events.)
Founded in 2008 to connect the scientific world and create opportunities for meaningful collaborations across geographic boundaries and fields of expertise, Labroots is a Facebook for ...
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When placed on signs and posters, QR Codes give event organizers an effective way to engage and deliver content to attendees. But what if you could track who scans your QR Codes? Or, for that matter, where and when they scan them?
Well, you can.
For two years, CTIA—The Wireless Association has used an extra-strength version of the QR Code to engage attendees of MobileCon and drive traffic through the yearly exhibition.
Programmed to support a prize-competition branded Tag It to Win It<...
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Remember that one time a year or two ago when your boss said that social media was a fad and a huge waste of time? Pretty funny, huh. Good one, boss!
Now, most of us marketers are scrambling to figure out how it all fits. Not only is it here to stay, but is the catalyst behind the paradigm shift from traditional marketing practices.
One of the positives in all this is that social media has forced nameless, faceless corporations to become more personal. It has given them the opportunity to have unique voices...
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Event planners are often not privy to the regulatory requirements that surround industries that are proprietary in nature. Over the years, bankers would joke about “Models and Bottles” when referring to their unlimited client expense accounts, but today, this is a joke that would not be taken lightly. Due to sudden downturn and heavy scrutiny of the finance industry, regulators have decreased these types of expense accounts and therefore keep a watchful eye.
Other industries that require compliance with industry...
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Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are 6 advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program:
1. Select Ver...
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I got a call from an association planner friend of mine the other day asking if I had ever heard of a company called Convention Housing. I had to admit that I never had but asked why and what was up.
The tale she began to weave was familiar to me if the exact players in this story were not, they seem to be hotel poachers.
What is a hotel poacher?
A hotel poacher is a company that trolls your attendee and exhibitor list looking for ways to contact people that may be looking to book rooms for your m...
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