Viewing all posts under Social Media


480 Twitter Tips, Lessons and Apps 10/31/12

Using Twitter, and using Twitter effectively, are often two different things. Here are 19 links, leading to 480 tips for making Twitter work for you – whether you use it for lead generation, branding, or engagement. Making Twitter Work Harder Social Media Productivity: 13 Tips to Integrate Off and Online Lives 20 Strategies for Making Your Solo Effort More Successful 15 Ideas to Make Your DIY Effort More Successful Social Media Policy – 5 Whats and Whens Behind Your Guidelines 6 ...

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Are Event Marketing and Sponsor Dashboards the Next “Big Thing?” 10/18/12

Two interesting articles caught my eye this week. Posting links to them both today. The first, from Julius Solaris at the Event Manager Blog, is about Event Marketing Dashboards. Julius believes these are the “next big thing” for event planners and marketers.  He writes: “In a fragmented social media environment, being able to publish your event in one click to multiple outlets is a winner. As a social media enthusiast I can go back in time when I was managing dozens of Twitter accounts,...

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12 Tools to Help Your Business Succeed Using Pinterest 10/16/12

Hearing all the hype on this great new social media outlet, Pinterest, we decided to give it a whirl! We’re posting pictures from events, articles and podcasts for all of you in the meeting industry. Take a peek at our Grass Shack Events & Media‘s Pinterest Page. And check out this great article from Flyte New Media, with tips for using Pinterest for your business. Wondering how to make your images interesting? Want to add words to your photos or edit them? Do you want to be able to measure the result...

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How to Live-Tweet from an Event 09/12/12

As well as managing live event Twitter aggregations for our clients, we've been known to attend the odd conference ourselves, and - as someone once put it - "tweet the cr*p out of it". More seriously though, live-tweeting is a skill - how to add to the experience for those within the event; inform non-attendees monitoring the event hashtag; twapplaud good speakers; avoid typos; and (very importantly) not annoy your followers by flooding their stream with tweets which don't interest them or don't m...

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Free tools to manage your event’s Twitter community 08/31/12

If you’re using Twitter to build awareness and grow your event’s following, you’re probably already using the simple and effective tools offered within Twitter. But there are lots of other free tools that can help you manage and analyze your Twitter community. 1. Monitor community growth with Twitter Counter Twitter Counter shows how your tweets are affecting the growth of your Twitter community. Enter your Twitter username, and a graph will be generated that illustrates the connection b...

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Top 10 Tips for Social Media Time Management 08/22/12

Whether you use social media for work, pleasure, personal branding or all of the above, one of the trickier questions is, “How do I manage my time on social media?” Like New York, social media is the “city that never sleeps” and there seems to be a new social network emerging every week. So how do you keep up? Consider these ten tips. 1) Understand that you have a fixed amount of time. Time (in the day) is a zero sum game, at least for those of us who require sleep. Th...

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