Using Twitter, and using Twitter effectively, are often two different things. Here are 19 links, leading to 480 tips for making Twitter work for you – whether you use it for lead generation, branding, or engagement.
Making Twitter Work Harder
Social Media Productivity: 13 Tips to Integrate Off and Online Lives
20 Strategies for Making Your Solo Effort More Successful
15 Ideas to Make Your DIY Effort More Successful
Social Media Policy – 5 Whats and Whens Behind Your Guidelines
6 ... read more
Two interesting articles caught my eye this week. Posting links to them both today.
The first, from Julius Solaris at the Event Manager Blog, is about Event Marketing Dashboards. Julius believes these are the “next big thing” for event planners and marketers. He writes:
“In a fragmented social media environment, being able to publish your event in one click to multiple outlets is a winner. As a social media enthusiast I can go back in time when I was managing dozens of Twitter accounts,... read more
Hearing all the hype on this great new social media outlet, Pinterest, we decided to give it a whirl! We’re posting pictures from events, articles and podcasts for all of you in the meeting industry. Take a peek at our Grass Shack Events & Media‘s Pinterest Page.
And check out this great article from Flyte New Media, with tips for using Pinterest for your business.
Wondering how to make your images interesting? Want to add words to your photos or edit them? Do you want to be able to measure the result... read more
As well as managing live event Twitter aggregations for our clients, we've been known to attend the odd conference ourselves, and - as someone once put it - "tweet the cr*p out of it".
More seriously though, live-tweeting is a skill - how to add to the experience for those within the event; inform non-attendees monitoring the event hashtag; twapplaud good speakers; avoid typos; and (very importantly) not annoy your followers by flooding their stream with tweets which don't interest them or don't m... read more
If you’re using Twitter to build awareness and grow your event’s following, you’re probably already using the simple and effective tools offered within Twitter. But there are lots of other free tools that can help you manage and analyze your Twitter community.
1. Monitor community growth with Twitter Counter
Twitter Counter shows how your tweets are affecting the growth of your Twitter community. Enter your Twitter username, and a graph will be generated that illustrates the connection b... read more
Whether you use social media for work, pleasure, personal branding or all of the above, one of the trickier questions is, “How do I manage my time on social media?” Like New York, social media is the “city that never sleeps” and there seems to be a new social network emerging every week. So how do you keep up?
Consider these ten tips.
1) Understand that you have a fixed amount of time. Time (in the day) is a zero sum game, at least for those of us who require sleep. Th... read more
CrowdCompass, a leading mobile app developer for events, conferences and tradeshows, has announced the release the Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption.
A recent study shows that the average smartphone owner has 65 apps installed, and they use 15 in a given week. For conference organizers, mobile apps are no longer a "should we have one?" decision. We're at the "how can we launch mobile apps in the best possible way?" stage. When marketed well, planners can expec... read more
Social media has become an important marketing tool in recent years. It seems as if everyone has a Twitter, Facebook or YouTube account. This is why event planners who understand how to use social media may be able to reach more people – and may enjoy an advantage over competitors.
Benefits of Social Media in Event Planning
Social media offers many benefits for event planners. It costs nothing to use. It raises awareness about upcoming events and keeps your followers informed. You also have the a... read more
Technological innovations spread by making difficult tasks easy and convenient. The Walkman made it easy to carry your music around; the iPod made it easy to carry all your music. Facebook made it easy to keep up with your friends, and Pic2Go makes it easy to share what you did at events with them.
That innovation may not have the same reach as an iPod, but Pic2Go co-founder and CEO Eitan Hefetz has good reason to call his product a "revolution." Speaking in a telephone interview from Israel, Hefetz was ... read more
Did you miss last week's Twitter chat? Catch up with this transcript! Thanks to Paul Barchilon (@AGFgo), who joined us to talk about how the American Go Foundation refocused its go website on a target audience of teachers, librarians, and teens.
Chris Aylott (@EngageChris): Welcome to our "Ancient Game, Modern Technology" #engage365 chat! I'm very pleased to introduce Paul Barchilon of the American Go Foundation!
Paul has been modernizing the AGF's go website and uniting a widespread memb... read more
It's a busy week for awards, with two "top 10" lists guiding professionals to useful technology. Here are the highlights of lists from EVENTagist and eventplanning.com.
The Top 10 Very Smart Phone Apps
EVENTagist is a community of event and meeting professionals from across the globe, led by Engage365 member Stefania Conti-Vecchi. EVENTagist is currently attending TechFest2012, a London conference of event professionals. It used the occasion to release its "Top 10 Mobile Apps for Meetings and Events."
Highli... read more
Did you miss our June webinar on building a better webinar? Catch the replay now!
Social media expert Bruce Newman was plagued by gremlins in his phone line, but he overcame the static to present five ways to run better webinars.
He also highlighted the effectiveness of webinars as a teaching tool, sharing surveys that prove how useful webinars to their audience.
Over the course of an hour, he took his audience step-by-step through the process of creating an effective presentation. He also showed the l... read more
Did you miss last week's Twitter chat? Catch up with this transcript! Thanks to @Tom_NSI and @justinlocke, who joined us with their thoughts on LinkedIn.
Chris Aylott (@EngageChris): Welcome to our #engage365 Friday Twitter chat! We're talking about #LinkedIn and the best ways to use it.
I'll be your host today, and I'm interested in this topic because we're just starting to put the Engage365 LinkedIn page to work. (It's at linkd.in/NhL1s0 if you want to visit.)
Lots of people are working ... read more
First, I would like to congratulate my fellow members of the Class of 2012.
Second, I would like to congratulate Northeastern University.
After 110 years, the school finally solved a problem that has challenged institutions of higher learning for generations: how to make commencement ceremonies less boring. And they did it by incorporating a hashtag into this year’s event.
By including #NU2012 in their tweets, graduates were able to share their thoughts about the commencement, memories from the week... read more