Viewing all posts under Articles


Jessica Levin Talks About Event Camp National Conference 01/26/11

EventCamp National Conference, which takes place Feb. 11-13 in Chicago, will be the second event organized by EventCamp founders, Christina Coster, Jeff Hurt, Jessica Levin, Michael McCurry and Mike McAllen. According to the EventCamp Headquarters website the event strives to "bring together like-minded professionals to share best practices, and learn new strategies for leveraging social media and technology to create enhanced event experiences." The founders, who originally met on the Twitter hashtag community for...

read more

Meeting Innovation: PCMA’s Learning Lounge 01/25/11

What comes to mind when someone says – Learning Lounge? For me, I think of a sterile library-like-space with few people, little noise and empty chairs. I’m extremely pleased to tell you that PCMA‘s Learning Lounge was anything but. It was noisy, engaging and full of life! This experimental idea gave us a glimpse into the Future of Meetings. It showed us new ways to include and engage a large number of attendees. And, showed us how we could incorporate the back of stage into our event experiences. Lucki...

read more

Backstage Passes 01/25/11

Last May, in her "Planner's Notebook" column, PCMA's Vice President for Meeting and Events Kelly Peacy confided to our readers that, in the planning for 2011 Convening Leaders in Las Vegas, she was wrestling with a problem presented by the vast MGM Grand Garden Arena:  "How in the world are we going to physically shrink the MGM Grand's Grand Garden Arena - a venue that seats 16,000 people - so that our general session audience of 3,800 to 4,000 individuals won't feel lost?," she asked. Constraints fuel ...

read more

Turn 2011 into the Year We Stop Assuming and Start Communicating 01/24/11

The USA Today tagged 2010 as: The Year We Stopped Talking. Despite all of the technology that makes communicating easier than ever, the connectivity revolution is creating a lot of divided attention and social angst.  Analysts say it's time to step back and reassess the reasons why we’ve stopped talking to one another. We’re addicted to wireless devices. We divide our attention between the person in the room and our wireless device. We've come to confuse continual ...

read more

News Flash! Engage365 is No Longer Just Social Media for Events 01/20/11

Let me be the first to admit... Keeping Engage365's core focus on using social media for events has been difficult. Social media is a big buzz of the events industry and marketing world. Its something we're all trying to wrap our hands (and budgets) around. But there's more out there than just social media to attract more participants, create interaction and enhance learning at events. That said, we're officially expanding our focus to include these topics: Designing for event technology Using s...

read more

My Social Media Strategy 01/19/11

You cannot have a social media strategy without a content strategy. This is a profound statement that I will freely admit to having borrowed because I cannot readily identify the source. Nevertheless, I am going to run with it because it is true. Traditional Marketing I understand traditional marketing.  This is what I was trained in while earning my MBA, and what I practiced for nearly 30 years after that. Traditional marketers have historically promoted the features of their pro...

read more