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April Webinar Announced! 04/03/12

Do you hate guessing at the success of your event and association marketing? Join us Tuesday, April 17 at 1 p.m. when Joshua Barnes of SocialMatica will show you new tools that can eliminate the guesswork!   "Social & Digital Media Marketing Tools Breakdown: Why Philosophy & Not Engagement Might Be Hampering Your Results" Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement &...

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The Power of Social Media 04/02/12

A new report from the Event Marketing Institute suggests that social media and live events are a powerful combination. EMI and MKTG INC surveyed several thousand Generation Y consumers to understand how marketers can connect with this elusive demographic via live events.The findings show that live marketing is a critical purchase facilitator among this group, and that pushing them to a retail store isn’t the only conversion option for event marketers. Nearly half (47.8%) of those surveyed said they’d pr...

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Event Webcasting Chat Log 03/29/12

We had a great #engage365 Twitter chat on event webcasting a few weeks ago, but the tech gremlins kept us from making a proper log. Fortunately, special guest Erica St. Angel had more luck than we did, and you can now read the log on her site. Read Erica's log of our February 24 "Event Webcasting" Twitter Chat! Join us Friday, March 30 at 1 p.m. for an all new #engage365 Twitter chat on bad traffic -- inside and out of your event!  

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Member Retention Webinar Replay 03/28/12

Member retention is an everyday job for the whole organization. Learn how in this replay of our March 22 webinar, in which Scott Oser explored a multimedia approach that you are guaranteed to be able to benefit from. Scott shows you how many contacts you need to get a dramatic improvement on renewal rate, and takes you through a timeline of actions that gives the entire organization a friendly and welcoming face. With over 15 years of marketing experience in the association and publishin...

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New Tech for Events Chat Log 03/27/12

Did you miss last week's #engage365 Twitter chat? Here's a transcript to catch up with. Read on for a great discussion on introducing new technologies to events. Many thanks to  @AssociCom, @kkish, and @RandyChoco for their thoughts and tips!   Join us Friday, March 30 at 1 p.m. for an all new #engage365 Twitter chat on bad traffic -- inside and out of your event!   Chris Aylott @ChrisAylott: Welcome to our “Old Events, New Tricks” #engage...

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Successful Social Meetings 03/26/12

Ever feel crushed by social media -- as if Facebook, Twitter and blogging are more "to dos" on an already full plate? You're not alone! Thankfully, there is a simple, step-by-step way to get more people excited about and registered for your event. Whether you work for yourself, for a bureau or a not-for-profit association you can grow attendance, sell memberships and more with tools like Facebook, Twitter, YouTube, LinkedIn and blogs. Whether you’re trying t...

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