Crafting your headline may be the most important thing you do when writing a blog post. It’s the doorway through which your readers will enter.
To make them feel welcome, interested and sure they are entering the right place, your headline needs to be clear and enticing. This also applies to tweets.
If you want people to click on your link, you need to first ask:
* What is this story about?
* Who will find it most interesting?
* What will grab their interest best?
In one sentence you need to tell the entire ...
read more
Travel industry research firm PhoCusWright estimates that nearly 900,000 meetings were held in the U.S. in 2009 and nearly two-thirds of them were “small meetings” with fewer than 50 attendees. This is not entirely surprising, given that the recession has shifted organizations toward hosting more intimate meetings and events to reduce costs and drive greater business impact.
If you’re among those planning a small meeting, there’s likely one option you have overlooked that offers a surprisingly elegant soluti...
read more
What is in a name? Unfortunately, when it comes to hybrid events many are not sure yet.
A hybrid event occurs when a face-to-face event and a virtual event happen simultaneously to enable two audiences to participate as one.
A truly successful hybrid event is designed as one event with two unique audiences that are united to form one collective audience…as opposed to being designed as two separate events OR as a F2F event with a virtual component thrown in as an afterthought. This ensures ...
read more
Yesterday I read a really interesting blog post written by Dennis Shiao. In his article, entitled “A Virtual Blog Posting” Dennis raises the question of whether the term “virtual” is really the best way to describe what is really a “digital” event.
According to Wikipedia, the term “virtual” implies “that which is not real” or is used to mean almost, particularly when used in the adverbial form e.g. “That’s virtually impossible.”
Based u...
read more
“Why do you want to go to this conference?” is a question that you’ve probably been asked at one time or another. The real Question being asked (usually by our boss) is, of course, Is it worth the money and time invested in having you attend? It can be a hard question to answer, especially when the event in question has no or few predetermined sessions, like the peer conferences I design and facilitate.
Probably the most exhaustive methodology of planning and evaluating event ROI has been...
read more
As people say over and over again, technology has changed the way we live our lives. While this phrase may be worn and tired, it is nonetheless true. Social networking and social media have done so much more than merely change the way in which we communicate with one another. The internet and internet based technology has altered the way in which we receive information.
While these technologies have affected each and every individual, certain professions and hobbies have been altered in very major ways. Among othe...
read more
