How fun would it be to hold an online contest where exhibitors post 30-second videos of the best new products they’ll be showing at your event, and have attendees vote to select a winner? You know exhibitors would be sending emails to all their customers asking for votes – and thereby promoting your event. Maybe one of the videos would go viral in your industry and really build a buzz for your show.
And before you think this is probably too time-consuming or expensive – it’s free for non-profits, and launc... read more
I was introduced recently to a company called LabRoots (www.labroots.com), which is a quasi-community, perpetual digital environment and virtual event all-in-one. (A “perpetual environment” or “365-environment,” is a content-rich platform, always open, that “lights up” occasionally each year with various virtual events.)
Founded in 2008 to connect the scientific world and create opportunities for meaningful collaborations across geographic boundaries and fields of expertise, Labroots is a Facebook for ... read more
It seems that the past year has brought to the surface many conversations about who has the most influence in the event planning industry. People are making lists left and right of the most innovative people in our industry and some have been quite controversial. While I don’t necessarily want to get into the controversy, I do feel it’s important to talk about what really makes an innovative and influential leader.
Influential People Have Influence
One way to determine an in... read more
The concept of community is everywhere. It's why Engage365 was started. It's how we build rapport with our peers and colleagues, exchange ideas, collaborate and work toward goals. Community is something that shows up everywhere, in our personal and professional lives, and is relevant to people across all industry verticals. Having a champion to help shape, guide and encourage your community's conversations and content is something that many organizations think about, but often don't put enough effort... read more
The Engage365 community is officially relaunched!
We've been hard at work giving Engage365 a makeover and are so excited to dive back into being a resource for event and association professionals! We want to keep our valued (and growing!) membership informed on what is changing, and what you can expect to stay the same.
A brand new look and logo! You may have noticed Engage365’s visual makeover. The community’s ready for its close up, Mr. DeMille.
<... read more
Recently at Facebook’s f8 Conference, CEO Mark Zuckerberg announced, with great fanfare, that major changes are on the way. The social network — now 800 million users strong — promises to create a seamless experience where self-expression, discovery, and shared real-time experience are the goal.
The announcement came after Facebook activated a handful of new features earlier in the week. Today we’ll take a look at the more significant new features, and what they mean from a personal user standpoint. We're al... read more
Business networking before social media was tough work.
You typically ended up with a stack of business cards in hand, with the challenge of determining your next best actions – who to follow up with and how.
Soon after getting back to your office the phone rings and you are off the hook. You settle back into your comfort zone of taking care of day-to-day matters.
And you feel good about it because you can now rationalize your actions.
LinkedIn can be another form of rationalization. You make connections and ... read more
Turning friends and followers into conference attendees or webinar registrants rarely happens through passive engagement. The best way to earn registrations with social media is to solve your audiences' problems in ways that create desire, entice them to take action. Successful engagement is planned—carefully mapped out to connect your target market's desires to what your event delivers.
The Engagement Myth
If you’re like most meeting and event planners, you're struggling to turn Facebook fans ... read more
In 2010, at MPI WEC, I unknowingly became the #1 tweeter in Vancouver, BC when I had no cell phone access and only wifi. The side benefits were hyper-networking by meeting people and gaining fans and trust with people I didn’t meet. Here’s the top 10 tips from my experience that I’m applying here at the GMIC conference.
Find Power - bring an extension card and a power strip and you’ll make a LOT of friends.
Connect to Wifi - When you walk into new venues, jump through the hoops to connect to wifi or br... read more
Over the past year, we have heard about employees being fired for negative social media posts against their employers. Now, we are reading about lawsuits where the decision is being made in favor of those employees. Since we are navigating the wild west of social media legal issues, I have some viewpoints for you to consider.
Many employees believe that on social media, they are not representing the organization and what they talk about with their friends is none of your business! If at any time, you have said the n... read more
Last Friday's topic for the Engage365 chat was Making Engage365 Better: Your Thoughts on Content, Community and Chats. We had a nice turnout with some very useful tips from participants.
As Engage365 is a community for event professionals interested in innovation, we are always looking for new information and ways of engaging our members that exposes them to helpful solutions and new ideas. Our focus on providing quality content seems to be a strength. But there is always room for improvement.
We also provide... read more
Recently, among other changes, Facebook announced the addition of a Subscribe button to user profiles. And it’s something small businesses and nonprofits should be excited about.
As a small business or organization, one of your biggest advantages is that you’re NOT a huge operation. It’s easier for you to humanize yourself because you’re nimble and smart enough to step out from behind the logos that bind your corporate counterparts. Customers are hungry for human faces, interaction, and connection... read more
Contests and promotions through social media outposts like Twitter and Facebook are a great way to generate excitement and engage and involve your fans, friends and followers. It’s a key way to get people interacting with your brand, product, event or organization in a meaningful way while helping you to identify your most enthusiastic advocates.
Through our work with a variety of clients at Tuvel Communications, we’ve created and executed several successful social media contests & promotions. You can see ... read more
A part of any good event or conference blog strategy is the list… the people that actually take the time to subscribe to your email newsletter or RSS feed.
These people are actually easy to come by if you produce great “insert your industry here” content.
The list is money, it is cash. These are the people that will be the first to sign up, the first to register and the first to spread the word. These are your die-hards, the people that love you and the people that believe in you enough to... read more