Having just returned from the AIBTM event at McCormick Place (we had really good session crowds in my two sessions), I know just how big it is and how often you are looking at walking from one session location to another session and it seems to be a mile away.
In fact, as Deb Grief (BOB.tv) and I were walking together we talked about exactly what SHRM did. They set up a series of viewing lounges around the center for people to either catch the session because it was full or to allow people to stay in the expo hall...
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“Customer Attainment from Event Engagement,” a new study by the CMO Council and the Exhibit & Event Marketers Association (E2MA), acknowledges the importance CMOs attribute to events, with 45 percent calling them the top demand-generating tool their organizations employ.
“However,” the report says, “despite the importance of events in the marketing mix, justifying allocations, along with the rising costs of participating, have become taxing on the budget and give the continued investment into events ...
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A lot has been said (rightfully so) about the “game-changing” impact near-field communication (NFC) will have on events.
Less has been said about how easy it is to use NFC.
NFC is a wireless “touch technology.”
Users touch, tap or “bump” one NFC device (like a smartphone or tablet) against another—or against an NFC chip (known as a “tag”)—to acquire information or content.
If you’re not yet using NFC, you’re probably aware of how it works from Samsung’s edgy TV commercial, “Wor...
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Today’s attendees have high expectations and they bring multiple devices including smartphones, laptops and tablets. As a result, reliable and fast Wi-Fi technology is becoming ever more important in events and meetings as digital event strategists learn how to harness this new capability to engage attendees throughout the program and enhance social and networking opportunities. The importance of Wi-Fi, just like Internet bandwidth, makes sense, since stable Wi-Fi network is essential for communication, offers mobi...
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Check out the rebroadcast January 30th 8am to 4pm CST by registering here.
The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program.
In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte...
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Feeling the Love at a Hybrid Event
In the digital event space – as in the networking industry – Cisco reigns supreme. From alternate reality games (ARGs) to opening their environments three weeks early to allow attendees time to “play,” Cisco has pioneered and implemented truly game-changing strategies others now copy in the digital event arena. But when its goal this year was to increase engagement and add “emotion” to its annual GSX event, some scoffed. An online event is the antithe...
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