Check out the rebroadcast January 30th 8am to 4pm CST by registering here.
The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program.
In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte...
read more
As with much technology related, the explosion of social media options for promoting events is nearly overwhelming. It’s not like when I started 20+ years ago and a mailed brochure was all it took. Today you have to like it, pin it, tweet it and post it – just to get started.
But while you’re building your social strategy – by whatever channels are best for your audience – keep these thoughts in mind.
Be a resource. Social media is not like a direct mail promotion. Ideally, you want to be contribut...
read more
The second in a series of quick articles on marketing your digital event, today I’m talking about speakers. (Last week I offered tips on timing your campaign.)
In all honesty, there’s nothing here exclusive to digital events. Most of these would promote your physical event just as well.
Have speakers publicize their participation at your event. Give them sample language they can post on their blogs – or a press release template.
Give speakers registration discount codes they can pass on to their online...
read more
This is the first in a series of short articles on marketing your digital event. Though much about audience acquisition for digital events mirrors your activities for physical events – great databases, solid content, sufficient promotion time, etc. – there are also key differences. Today's tips are on timing your marketing campaign.
Timing
Though it’s true that most digital attendees will register in the two weeks prior to the event, don’t plan to start your ...
read more
When you're just starting out, personal blogging can feel more like a diary—in the sense that you are the only one who reads it. However, consistently updating with high-quality, personal posts can help you gain a larger readership and ultimately develop a closer relationship with these readers, whether they are clients, customers or just passersby.
Many companies or professionals make the mistake of creating blogs that are thinly veiled advertisements for the brand's products or services, and readers easily see...
read more
Brand advocates are associated with big companies like Coca Cola, but event planners and association professionals can use this idea too. Who's speaking for your organization, and how can you keep the lines of communication open with your advocates?
Who are your Brand Advocates?
A brand advocate may be a loyal member or attendee who helps encourage and recruit others. She could also be a "friend of the show" who spreads the word without being directly involved. Many advocates are highly...
read more
