Check out the rebroadcast January 30th 8am to 4pm CST by registering here.
The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program.
In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte... read more
As with much technology related, the explosion of social media options for promoting events is nearly overwhelming. It’s not like when I started 20+ years ago and a mailed brochure was all it took. Today you have to like it, pin it, tweet it and post it – just to get started.
But while you’re building your social strategy – by whatever channels are best for your audience – keep these thoughts in mind.
Be a resource. Social media is not like a direct mail promotion. Ideally, you want to be contribut... read more
The second in a series of quick articles on marketing your digital event, today I’m talking about speakers. (Last week I offered tips on timing your campaign.)
In all honesty, there’s nothing here exclusive to digital events. Most of these would promote your physical event just as well.
Have speakers publicize their participation at your event. Give them sample language they can post on their blogs – or a press release template.
Give speakers registration discount codes they can pass on to their online... read more
This is the first in a series of short articles on marketing your digital event. Though much about audience acquisition for digital events mirrors your activities for physical events – great databases, solid content, sufficient promotion time, etc. – there are also key differences. Today's tips are on timing your marketing campaign.
Though it’s true that most digital attendees will register in the two weeks prior to the event, don’t plan to start your ... read more
When you're just starting out, personal blogging can feel more like a diary—in the sense that you are the only one who reads it. However, consistently updating with high-quality, personal posts can help you gain a larger readership and ultimately develop a closer relationship with these readers, whether they are clients, customers or just passersby.
Many companies or professionals make the mistake of creating blogs that are thinly veiled advertisements for the brand's products or services, and readers easily see... read more
Brand advocates are associated with big companies like Coca Cola, but event planners and association professionals can use this idea too. Who's speaking for your organization, and how can you keep the lines of communication open with your advocates?
Who are your Brand Advocates?
A brand advocate may be a loyal member or attendee who helps encourage and recruit others. She could also be a "friend of the show" who spreads the word without being directly involved. Many advocates are highly... read more
Scott Oser believes in talking to members, not selling to them. That insight is a foundation of both tomorrow's Engage365 webinar and his 15 years of marketing in the association industries. We caught up with him for a few questions before his March 22 event.
Why is membership retention such a constant effort? Does it have to be so difficult?
Associations are about being part of something. We can't communicate with members only when we offer them something. By having a consistent stream o... read more
Like the telephone and email, social media is not going away.
It’s not going to implode, explode or just die. It’s a communication tool that will be around for a long time.
People use social media for personal and business reasons. They use it for entertainment, to learn, to network and to source products and services. Savvy organizations use it for customer engagement, marketing and to share resources.
One in three small businesses now use social media. They understand that having a Website is not enoug... read more
It's been said many times before, but that's because it's true: Social media can be like a great, big cocktail party.
Everyone has a good time and enjoys each other’s company, but at the end of the night most everyone goes home. And it’s possible you may never connect again with some of the people you had a really great time chatting with. But when you know you’d like to keep in touch with someone, you often exchange contact info. It’s really no different from how you should be thinking about building your e... read more
Social media is the key to making your webinar a success. Use it before, during and after your webinar to engage with your audience on more than a superficial level. You may develop new professional relationships or get new customers by taking the time to interact with your webinar's audience.
Frost & Sullivan, a growth consulting business, reported in April 2010 that a survey of 1,500 employees found that almost 2/3 used social media for work, and almost ¾ used it for personal reasons. Social media is a powe... read more
Today I had a conversation about QR codes with a realtor. She had heard that QR codes weren’t going to last – that they weren’t worth the effort.If that is your understanding too, read on and I believe you will change your mind.
Will QR codes still be relevant 5 years from now? Nobody knows – and I won’t speculate. Nevertheless, one thing we know with certainty is that we are living in a world where technology changes daily.
So, let’s make the most of what’s right in front of us now – a techno... read more
In an interview with Lindsey Rosenthal of Events for Good, we discovered the details of her fund-raising experience for “Show Me” Support for Joplin, a red-tie event she planned in less than 3 weeks for Joplin residents and sisters Kiki L’Italien and Kylee Coffman (former Joplinites now living in D.C.). I attended the fundraiser at Union Station’s St. Columbus Club to support Lindsey and this cause. Executive Chef Craig Mason was also the featured chef who prepared Spaghetti Red for the taste-off. Hear ab... read more
BizBash CEO and Founder David Adler seems to have a gift for connecting seemingly disparate pieces of information in a way that identifies important trends for the future of events and meetings. His presentations on the subject are fascinating and often spark engrossing discussions.
Recently, he agreed to answer five questions on important event industry trends. You can read his answers to my first two questions here. These are the final three questions I asked, along with David's answers.
Are there ... read more
Information is gold in social media. Those who share quality information get noticed. Those who create quality content become leaders. It could conceivably be argued that on Twitter sharing links to quality information is the native tongue.
So how should a beginner approach information sharing on Twitter?
Decide who it is you want to attract
1 - Use Twitter search to find your ideal attendees/clients.
You can use the search function on Twitter to explore keywords that they might be using. For mor... read more