Google has struck again. AB Testing has been one of the most arcane and powerful ways to improve response to a website, but it's now available to event and association professionals as Content Experiments, a free part of Google Analytics.
Content experiments are built around a simple idea. Instead of guessing which version of a web page works better, why not try several at once? You can create an "A" version and a "B" version of a new page, then expose a few of your visitors to each page. By tracking their...
read more
The first time I ever delivered a webinar, I accidentally dialed 9-1-1. Twice.
I eventually managed to set up the audio that fateful day and have been going strong ever since. I've also learned a lot about running a webinar along the way.
Here are six tips to help you run an engaging webinar and avoid any first timer mistakes. (And if you follow them, hopefully no one will be tempted to dial 9-1-1 on purpose!)
1. Set expectations.
Once you’ve decided on running a webinar, set realistic expectations for su...
read more
Did you miss our May webinar on live event coverage? Catch the replay now!
Event correspondent Andrea Cook showed how live media coverage can have a huge effect on the buzz surrounding an event. She also shared tips for making that happen.
Some of those tips included:
Don't limit the brand and buzz to logos on a lanyard. Reach beyond the four walls of the conference halls.
Track and grow the ROI on your event. You can't expect your event to grow organically, so include event coverage as part of the s...
read more
You know what? My wife was right.
Eight months ago my family and I renovated the first floor of our house.
As part of this renovation, we moved our clothes washer and dryer up from the basement and onto our main floor.
Even though I regarded this as small, and even insignificant move, my wife insisted it was going to have a major impact on our household.
What type of impact?
Well, we’ve been more productive and saving loads of time simply because we haven’t had to run up and down the stairs to mana...
read more
Looking for more buzz for your events? Join today's webinar on "How to Get More with Live Event Coverage!"
Event correspondent Andrea Cook has found that live media coverage can increase buzz over 5000% for her clients, and it can help your event too. You'll learn the advantages of putting the word out about your event as it happens, and what tools you need to make it work!
If you need additional incentives, Andrea has posted 10 good reasons to attend on her blog. Our favorite is the one about Fred Flintst...
read more
Looking for a way to amplify the buzz around your event? Sign up for our May 22 webinar!
Event correspondent Andrea Cook will present a case study showing the effects live media coverage can have. Learn the advantages of putting the word out about your event as it happens, and what tools you need to make it work!
As an experienced art director, editor and marketer, Andrea sees live event coverage as an undiscovered treasure. She launched EventCorrespondent.com to help event promoters, brands and media outl...
read more
