Viewing all posts under Event Marketing


RFID Wristbands are the Next Wave in Event Technology 07/23/12

Wristbands are already an essential tool for event management. But when you add RFID technology to them, you multiply their uses by a factor of ten. What are RFID Wristbands? Radio Frequency Identification technology has been in use for several years. It uses an electromagnetic field to transmit identification information. As a product identification measure, it makes product pricing and inventory easier and protects against theft. As a pet identification measure, pet implants help in the identification of stra...

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Collinson Media Broadcasts Live Webinar 07/16/12

Representatives from leading destination marketing organizations will take part in a panel session that will broadcast live from Seattle on Wednesday, July 18 at 2 p.m. EDT. This is the final day of the Destination Marketing Association International Annual Convention.  To see the panel session, register for the webinar here. Bobbie Patterson, executive director of the Boise CVB, Dan Williams, vice president of sales for Positively Cleveland, Tammi Runzler, senior vice president of convention sales and ...

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How Event Planners Can Benefit from Social Media 07/11/12

Social media has become an important marketing tool in recent years. It seems as if everyone has a Twitter, Facebook or YouTube account. This is why event planners who understand how to use social media may be able to reach more people – and may enjoy an advantage over competitors. Benefits of Social Media in Event Planning Social media offers many benefits for event planners. It costs nothing to use. It raises awareness about upcoming events and keeps your followers informed. You also have the a...

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Is Pic2Go the Next Step in Social Media Marketing? 07/09/12

Technological innovations spread by making difficult tasks easy and convenient. The Walkman made it easy to carry your music around; the iPod made it easy to carry all your music. Facebook made it easy to keep up with your friends, and Pic2Go makes it easy to share what you did at events with them. That innovation may not have the same reach as an iPod, but Pic2Go co-founder and CEO Eitan Hefetz has good reason to call his product a "revolution." Speaking in a telephone interview from Israel, Hefetz was ...

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Event apps may be consolidating 06/21/12

The busy event app market may be thinning out. Techcrunch reports that the event management company Cvent has scooped up two app developers in the last ten days. Cvent bought the Austin-based app developer Seed Labs last week, and announced the purchase of CrowdCompass on Tuesday. Both companies made customized event guides for iPhones and Android devices. We recently reviewed the Crowdcompass apps, calling them useful and accessible. So far, there's been no clear winner in the event app development mark...

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How a Hashtag Can Help You Graduate to More Social Events 06/20/12

First, I would like to congratulate my fellow members of the Class of 2012. Second, I would like to congratulate Northeastern University. After 110 years, the school finally solved a problem that has challenged institutions of higher learning for generations: how to make commencement ceremonies less boring. And they did it by incorporating a hashtag into this year’s event. By including #NU2012 in their tweets, graduates were able to share their thoughts about the commencement, memories from the week...

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