How fun would it be to hold an online contest where exhibitors post 30-second videos of the best new products they’ll be showing at your event, and have attendees vote to select a winner? You know exhibitors would be sending emails to all their customers asking for votes – and thereby promoting your event. Maybe one of the videos would go viral in your industry and really build a buzz for your show.
And before you think this is probably too time-consuming or expensive – it’s free for non-profits, and launc... read more
When you're just starting out, personal blogging can feel more like a diary—in the sense that you are the only one who reads it. However, consistently updating with high-quality, personal posts can help you gain a larger readership and ultimately develop a closer relationship with these readers, whether they are clients, customers or just passersby.
Many companies or professionals make the mistake of creating blogs that are thinly veiled advertisements for the brand's products or services, and readers easily see... read more
I put this picture up on Google Plus yesterday and it is still bothering me so much that I decided to post my thoughts here, a larger audience for me than Google Plus.
My thinking was, how many times do the unsuspecting buy into the load of crap that companies in the industry are selling us. I snapped this image while I was at a Hilton in Chicago. This is the bottle of water that they serve.
One of our group said “Oh COOL” and I just sat and laughed and explained that this is the worst type of greenwashing ther... read more
Social media is the key to making your webinar a success. Use it before, during and after your webinar to engage with your audience on more than a superficial level. You may develop new professional relationships or get new customers by taking the time to interact with your webinar's audience.
Frost & Sullivan, a growth consulting business, reported in April 2010 that a survey of 1,500 employees found that almost 2/3 used social media for work, and almost ¾ used it for personal reasons. Social media is a powe... read more
Information is gold in social media. Those who share quality information get noticed. Those who create quality content become leaders. It could conceivably be argued that on Twitter sharing links to quality information is the native tongue.
So how should a beginner approach information sharing on Twitter?
Decide who it is you want to attract
1 - Use Twitter search to find your ideal attendees/clients.
You can use the search function on Twitter to explore keywords that they might be using. For mor... read more
Turning friends and followers into conference attendees or webinar registrants rarely happens through passive engagement. The best way to earn registrations with social media is to solve your audiences' problems in ways that create desire, entice them to take action. Successful engagement is planned—carefully mapped out to connect your target market's desires to what your event delivers.
The Engagement Myth
If you’re like most meeting and event planners, you're struggling to turn Facebook fans ... read more