Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result.
Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference ...
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Check out the rebroadcast January 30th 8am to 4pm CST by registering here.
The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program.
In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte...
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Two interesting articles caught my eye this week. Posting links to them both today.
The first, from Julius Solaris at the Event Manager Blog, is about Event Marketing Dashboards. Julius believes these are the “next big thing” for event planners and marketers. He writes:
“In a fragmented social media environment, being able to publish your event in one click to multiple outlets is a winner. As a social media enthusiast I can go back in time when I was managing dozens of Twitter accounts,...
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Did you miss last week's Twitter chat? Catch up with this transcript! Thanks to Paul Barchilon (@AGFgo), who joined us to talk about how the American Go Foundation refocused its go website on a target audience of teachers, librarians, and teens.
Chris Aylott (@EngageChris): Welcome to our "Ancient Game, Modern Technology" #engage365 chat! I'm very pleased to introduce Paul Barchilon of the American Go Foundation!
Paul has been modernizing the AGF's go website and uniting a widespread memb...
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Google has struck again. AB Testing has been one of the most arcane and powerful ways to improve response to a website, but it's now available to event and association professionals as Content Experiments, a free part of Google Analytics.
Content experiments are built around a simple idea. Instead of guessing which version of a web page works better, why not try several at once? You can create an "A" version and a "B" version of a new page, then expose a few of your visitors to each page. By tracking their...
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It's not often that philosophy comes up in marketing, but Joshua Barnes of SocialMatica has a place for it. We caught up with him for a few questions before his April 17 webinar here at Engage365.
You've said that good marketing results are about "philosophy," not necessarily engagement. Philosophy? What's up with that?
I'm glad to answer that; the issue that people have is that they are wrong-minded in their approach to marketing. We learn by contrast and we tend to only think in extrem...
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