Over 35 years in association business, I’ve heard a lot of business phrases.
Five came to my mind the other morning:
If it ain’t broken, don’t fix it.
If you build it, they will come.
Ask your members what they want.
Practice makes perfect
Boards set policy, staff implements it.
How many of these have your heard? Have you used?
Well, here’s the reality of those five “business lies” ... think about turning them around:
#1: If it ain’t broke, b...
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I recently wrote an article explaining how we’ve been noticing a trend where our customers are using abstract and speaker management sites in new ways, such as collecting information for awards nominations that are tied to their event or organization, or grant applications. To encourage other unconventional ways the system can be used I thought I’d list some other novel applications of the software.
Customized System for Unique Collection Processes
Here at Omnipress, one of the nice things ...
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Did you miss last week's Twitter chat? Catch up with this transcript! Thanks to Paul Barchilon (@AGFgo), who joined us to talk about how the American Go Foundation refocused its go website on a target audience of teachers, librarians, and teens.
Chris Aylott (@EngageChris): Welcome to our "Ancient Game, Modern Technology" #engage365 chat! I'm very pleased to introduce Paul Barchilon of the American Go Foundation!
Paul has been modernizing the AGF's go website and uniting a widespread memb...
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Is your organization offering learning opportunities that are based on an outdated model?
Or have you positioned your organization to offer learning opportunities that are proven to be successful today and align with your participants’ learning?
No, I’m not just talking about the linear advancement of technology as applied to learning. Technology is a factor but it is not the primary driving trait. I’m talking about the shift in how culture and the context of a global economy affect our learning.
The T...
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At lunch the other day, a vendor actively involved in associations and association meetings asked me, “What is the one big issue or trend that associations face today?”
I found myself not able to isolate just one. Here are the five I shared with him:
1) Nurturing a framework and culture for change.
2) Adding value beyond “networking.”
3) Managing association content.
4) Determining whether the current membership model works in the future.
5) Developing a freemium model that works.
Here are th...
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Marvel's The Avengers are hitting the big screen tomorrow for the first time, but "Earth's Mightiest Heroes" have a long history as an association. The Avengers made their debut in July 1958, and have been a staple of comic books ever since.
Any organization that lasts over fifty years is doing something right. And while the members of your association may not have superpowers, there are still a few tricks they can learn from the boys and girls in spandex. Here are our three secrets for superheroic succe...
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