Viewing all posts under Association Innovation


Five Reasons to Use Google Drive for Your Business 05/15/12

After lagging behind in the race to control the growing cloud computing industry, Google has finally stepped into the market with Google Drive. Its merits are the subject of hot debate among industry experts, business owners and forward-thinking crowds at professional development events, but the service offers important benefits to anyone needing to store and share data. Here's what makes Google Drive useful for event and association professionals: No need for Google Docs Many businesses...

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Tablet Tizzy Chat Log 04/23/12

Did you miss last week's #engage365 Twitter chat? Here's a transcript to catch up with. Last week's chat was lightly attended, but @LindaChreno had some interesting observations to share on how associations are using tablet computers.   Join us Friday, April 27 at 1 p.m. for an all new #engage365 Twitter chat! We'll be talking about audio at events -- how do you get and record the best sound?   Chris Aylott (@ChrisAylott): Welcome to our “Tabl...

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Make the Most of Tablets in 2012 04/18/12

Tablet computer sales will double this year, according to a recent Gartner report. That's good news for event managers and associations, who will have more tools at their fingertips than ever before. According to Carolina Milanesi, research vice president at Gartner, worldwide tablet sales are likely to reach 118.9 million units this year, a 98% increase on last year's total of 60 million units. The Apple iPad will continue to dominate the tablet market, and is expected to capture 61.4% of tablet sales this ...

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Just Friends Chat Log 04/11/12

Did you miss last week's #engage365 Twitter chat? Here's a transcript to catch up with. Read on as we try to figure out how associations have adapted to social media. Many thanks to @FreemanCo for some great thoughts and insight.   Join us Friday, April 13 at 1 p.m. for an all new #engage365 Twitter chat on badges. What should the humble event badge look like in the 21st century?   Chris Aylott (@ChrisAylott): Welcome to our “Just Friends?” ...

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April Webinar Announced! 04/03/12

Do you hate guessing at the success of your event and association marketing? Join us Tuesday, April 17 at 1 p.m. when Joshua Barnes of SocialMatica will show you new tools that can eliminate the guesswork!   "Social & Digital Media Marketing Tools Breakdown: Why Philosophy & Not Engagement Might Be Hampering Your Results" Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement &...

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Member Retention Webinar Replay 03/28/12

Member retention is an everyday job for the whole organization. Learn how in this replay of our March 22 webinar, in which Scott Oser explored a multimedia approach that you are guaranteed to be able to benefit from. Scott shows you how many contacts you need to get a dramatic improvement on renewal rate, and takes you through a timeline of actions that gives the entire organization a friendly and welcoming face. With over 15 years of marketing experience in the association and publishin...

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