Viewing all posts under Association Innovation


Practice Greenhealth syndicates live-streamed content; adds sponsor revenue 04/10/13

Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result. Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference ...

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PCMA 2013 has a Record Hybrid Event While Enjoying Record Attendance at the Physical Event in Orlando 01/29/13

Check out the rebroadcast January 30th 8am to 4pm CST by registering here. The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program. In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte...

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Engaging a Hybrid Event Remote Audience 01/26/13

What’s Your Goal? The goal of the PCMA Convening Leaders experience is to showcase the PCMA brand, deliver a high-level education program and give attendees many opportunities for networking. The online event is the primary tool for reaching an extended audience of those who can’t physically be at the meeting. The goal is to attract and engage the remote audience, and convert them to members if they aren’t already, and help them realize the benefits of being at the next PCMA event in person....

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PollEverywhere Connects and Engages In Person and Remote Audiences 01/02/13

Poll your audience in real time by downloading a slide from the Poll Everywhere site and inserting it into your PowerPoint file. Audience members can respond to questions by texting or going to your customized PollEvereywhere web page all from their phones, tablets or computers. Results are almost instantanous and display live on the PowerPoint slide being shown during your event or learning program. You can use both poll questions as well as open ended questions. Now you can engage your in person audience and inc...

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To eBook or not to eBook 08/28/12

One of the most common questions I get from association professionals is about eBooks – from “How” and “Which kind,” to “Do we really have to give Amazon 30 percent?” eBooks are clearly a hot area and one that every association needs to be investing in to reach members and others. The question is not “should you.” The question is “how should you.” There are entire books, (and eBooks) devoted to the topic. But for associations, here are some important considerations. Understand you...

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Are Your Organization’s Learning Opportunities Outdated? 06/06/12

Is your organization offering learning opportunities that are based on an outdated model?  Or have you positioned your organization to offer learning opportunities that are proven to be successful today and align with your participants’ learning? No, I’m not just talking about the linear advancement of technology as applied to learning. Technology is a factor but it is not the primary driving trait. I’m talking about the shift in how culture and the context of a global economy affect our learning. The T...

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