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SHRM Uses Overflow Lounges to Share Streamed Content and Engage Attendees 06/18/13

Having just returned from the AIBTM event at McCormick Place (we had really good session crowds in my two sessions), I know just how big it is and how often you are looking at walking from one session location to another session and it seems to be a mile away. In fact, as Deb Grief (BOB.tv) and I were walking together we talked about exactly what SHRM did. They set up a series of viewing lounges around the center for people to either catch the session because it was full or to allow people to stay in the expo hall...

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Everyone’s Taking a Fresh Look at ROI from Face-to-Face Events 06/03/13

“Customer Attainment from Event Engagement,” a new study by the CMO Council and the Exhibit & Event Marketers Association (E2MA), acknowledges the importance CMOs attribute to events, with 45 percent calling them the top demand-generating tool their organizations employ. “However,” the report says, “despite the importance of events in the marketing mix, justifying allocations, along with the rising costs of participating, have become taxing on the budget and give the continued investment into events ...

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ARRS “double dips” to get the most from its hybrid events 06/03/13

If you think, that as a small organization, you can’t afford to produce virtual extensions of your meetings, Keri Sperry might need to set you straight. “We actually had a regional symposium last year that would have lost money if not for the revenues from the livestreaming.” As Senior Director of Education for ARRS, a medical imaging society, Sperry and the ARRS education team have been producing digital events since 2011 – and have learned a thing or two about the value of doing so. “Our goal in going ...

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Practice Greenhealth syndicates live-streamed content; adds sponsor revenue 04/10/13

Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result. Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference ...

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Attendee Contests and Crowdsourcing 03/25/13

How fun would it be to hold an online contest where exhibitors post 30-second videos of the best new products they’ll be showing at your event, and have attendees vote to select a winner? You know exhibitors would be sending emails to all their customers asking for votes – and thereby promoting your event. Maybe one of the videos would go viral in your industry and really build a buzz for your show. And before you think this is probably too time-consuming or expensive – it’s free for non-profits, and launc...

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NFC. The Future Looks Easy 02/20/13

A lot has been said (rightfully so) about the “game-changing” impact near-field communication (NFC) will have on events. Less has been said about how easy it is to use NFC. NFC is a wireless “touch technology.” Users touch, tap or “bump” one NFC device (like a smartphone or tablet) against another—or against an NFC chip (known as a “tag”)—to acquire information or content. If you’re not yet using NFC, you’re probably aware of how it works from Samsung’s edgy TV commercial, “Wor...

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Cisco and MGM Resorts Complete High-Density Wi-Fi Deployment to Enhance Attendee Experience and Engagement 02/10/13

Today’s attendees have high expectations and they bring multiple devices including smartphones, laptops and tablets. As a result, reliable and fast Wi-Fi technology is becoming ever more important in events and meetings as digital event strategists learn how to harness this new capability to engage attendees throughout the program and enhance social and networking opportunities. The importance of Wi-Fi, just like Internet bandwidth, makes sense, since stable Wi-Fi network is essential for communication, offers mobi...

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PCMA 2013 has a Record Hybrid Event While Enjoying Record Attendance at the Physical Event in Orlando 01/29/13

Check out the rebroadcast January 30th 8am to 4pm CST by registering here. The Professional Convention Management Association (PCMA) annual Convening Leaders conference was held in Orlando in earrly January and although final numbers aren't published yet, PCMA expects to crest the 4,000 in person attendance number while attracting another 700 more online with their hybrid program. In a press conference, Deborah Sexton, executive director of PCMA noted that over 100 virtual attandees from 2011 had atte...

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Cisco’s Unique Engagement Strategies Add Emotion to their Hybrid Global Sales Meeting 01/28/13

Feeling the Love at a Hybrid Event In the digital event space – as in the networking industry – Cisco reigns supreme. From alternate reality games (ARGs) to opening their environments three weeks early to allow attendees time to “play,” Cisco has pioneered and implemented truly game-changing strategies others now copy in the digital event arena. But when its goal this year was to increase engagement and add “emotion” to its annual GSX event, some scoffed. An online event is the antithe...

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Engaging a Hybrid Event Remote Audience 01/26/13

What’s Your Goal? The goal of the PCMA Convening Leaders experience is to showcase the PCMA brand, deliver a high-level education program and give attendees many opportunities for networking. The online event is the primary tool for reaching an extended audience of those who can’t physically be at the meeting. The goal is to attract and engage the remote audience, and convert them to members if they aren’t already, and help them realize the benefits of being at the next PCMA event in person....

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Virtual Edge Institute’s Digital Event Center Program Helps Event Professionals in Optimizing their Digital Events 01/24/13

Lowered costs, extended reach and the ability to create new revenue streams are key factors contributing to the growing popularity of digital events. But research suggests that many event professionals can find it difficult to know where to start and to understand the real benefits digital events deliver. Furthermore, they aren’t sure about expenses and whether they have requisite capabilities and resources for executing successful digital events. Virtual Edge Institute’s Digital Event Center™ (DEC) program ...

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With MeetingMetrics’ New Survey, Attendees can Convey Their Session Preferences to Presenters before the Meeting 01/11/13

Online survey solutions provider MeetingMetrics has introduced Session Needs Survey, an innovative pre-meeting survey, which is specifically designed to help attendees express their education session preferences directly to individual session presenters. The session needs survey works by first collecting important data regarding attendees’ session preferences such as learning objectives, learning style, activities and interests. With the help of collected data, it creates specially formatted report and sends it ...

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New Report from the PCMA Education Foundation Reveals Scientific Ways to Enhance Attendee Experience 01/10/13

Event planners around the world are always looking for ways to design meetings that enhance the attendee experience and improve group dynamics and interaction. But deciphering what really matters to attendees and improving their performance at meetings may be even more difficult than planners think, particularly if they are making assumptions instead of using information generated from in-depth scientific studies. The PCMA Education Foundation recently released a new guide The Appliance of Science: 39 Ways to Impr...

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PollEverywhere Connects and Engages In Person and Remote Audiences 01/02/13

Poll your audience in real time by downloading a slide from the Poll Everywhere site and inserting it into your PowerPoint file. Audience members can respond to questions by texting or going to your customized PollEvereywhere web page all from their phones, tablets or computers. Results are almost instantanous and display live on the PowerPoint slide being shown during your event or learning program. You can use both poll questions as well as open ended questions. Now you can engage your in person audience and inc...

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