“Customer Attainment from Event Engagement,” a new study by the CMO Council and the Exhibit & Event Marketers Association (E2MA), acknowledges the importance CMOs attribute to events, with 45 percent calling them the top demand-generating tool their organizations employ.
“However,” the report says, “despite the importance of events in the marketing mix, justifying allocations, along with the rising costs of participating, have become taxing on the budget and give the continued investment into events ...
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If you think, that as a small organization, you can’t afford to produce virtual extensions of your meetings, Keri Sperry might need to set you straight. “We actually had a regional symposium last year that would have lost money if not for the revenues from the livestreaming.”
As Senior Director of Education for ARRS, a medical imaging society, Sperry and the ARRS education team have been producing digital events since 2011 – and have learned a thing or two about the value of doing so. “Our goal in going ...
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Practice Greenhealth, an association in the healthcare sector working to educate the industry on environmentally friendly and sustainable practices, is delivering its message to new audiences – and increasing its sponsorship revenue dramatically, as a result.
Predicted by the Virtual Edge Institute to be a coming trend in digital events, Practice Greenhealth is syndicating its live-streamed event content to partners and allied entities. “By allowing sponsors to embed the live stream from our annual conference ...
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How fun would it be to hold an online contest where exhibitors post 30-second videos of the best new products they’ll be showing at your event, and have attendees vote to select a winner? You know exhibitors would be sending emails to all their customers asking for votes – and thereby promoting your event. Maybe one of the videos would go viral in your industry and really build a buzz for your show.
And before you think this is probably too time-consuming or expensive – it’s free for non-profits, and launc...
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A lot has been said (rightfully so) about the “game-changing” impact near-field communication (NFC) will have on events.
Less has been said about how easy it is to use NFC.
NFC is a wireless “touch technology.”
Users touch, tap or “bump” one NFC device (like a smartphone or tablet) against another—or against an NFC chip (known as a “tag”)—to acquire information or content.
If you’re not yet using NFC, you’re probably aware of how it works from Samsung’s edgy TV commercial, “Wor...
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Today’s attendees have high expectations and they bring multiple devices including smartphones, laptops and tablets. As a result, reliable and fast Wi-Fi technology is becoming ever more important in events and meetings as digital event strategists learn how to harness this new capability to engage attendees throughout the program and enhance social and networking opportunities. The importance of Wi-Fi, just like Internet bandwidth, makes sense, since stable Wi-Fi network is essential for communication, offers mobi...
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