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Beware of Games, Gimmicks & Gadgets in Your Booth 04/06/11

A Shiny Object circa 1932 Creator/Photographer: E. F. Caldwell & Co. Recently a very popular topic of discussion on LinkedIn was whether or not a company should use promotional models in their trade show booth.  I’ve also seen many posts about the use of QR Codes or Mobile App Games in trade show booths.  Someone else asked about good “passport” gimmicks to drive traffic to booths. I think it is good to have these discussions but what I find lacking in most of them is a discussion of strateg...

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A Conference Can Have Unexpected Personality 02/08/11

I recently had the privilege of producing EventCamp East Coast along with Lindsey Rosenthal of Events For Good and Adrian Segar of Conferences that Work. Part of the event was a peer session sign-up cocktail party.  On the evening of the first day all the attendees would first suggest session topics that would interest them for the following day.  Second, they would then sign up for those topics that were suggested that interested them.  Part of this process was also indicating if you had experience or expe...

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