Live events carry a special thrill—but what happens after everyone goes home? How can an eventholder capture and build on that excitement? A strong online community will allow you to extend the life of an event on both sides—to generate buzz beforehand, and to keep the magic alive long after the physical gathering is finished. Yesterday we co-hosted a webinar on building a vibrant online community around your event. Our own Tamara Mendelsohn was joined by Pathable CEO Jordan Schwartz and, in a terrific la...
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Yesterday we were thrilled to host a webinar featuring Charlene Li, acclaimed author of Groundswell and Open Leadership, and a bona fide social media expert. The title of Charlene’s talk was “Creating a Social Media Strategy for Your Event,” and she divided her discussion into 3 parts: social media strategies before, during, and after an event. Today we’re highlighting her key points on the first of these: pre-event strategy. In upcoming posts we’ll cover her discussion of the during and after ...
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On Tuesday, April 13th, social media guru Charlene Li—author of Groundswell and Open Leadership—joined us for a webinar titled “Creating a Social Media Strategy for Your Event.” Last week we featured the first segment of her talk: How to build a winning pre-event gameplan with social media. Today we’re spotlighting the second: key actions to take during the event itself. Here were Charlene’s main themes and tips:
Make attendees aware of the backchannel. Define your Twitter hasht...
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