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trade-show-innovation 0

Three Reasons Why Trade Shows are Still Thriving 04/12/11

Summary from the Engage365 Water Cooler Chat March 21, 2011 Complete Transcript Topic: Innovation in trade shows. Takeaways from Exhibitor 2011 Gas prices can continue to rise, hybrid events can continue to grow, and budgets can continue to tighten, but the reality of it is… Organizations are still going to attend their "annual ritual" (the social event of the season, if you will)… Trade shows (@jeffkohan). Three Reasons Why Trade Shows are still Innovative: It’s a great o...

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hybrid-events-video-killed-radio 0

Evolution of Events: The Online Reality 03/24/11

A Summary from the Engage365 Water Cooler Chat March 18, 2011 Complete Transcript Topic: How events should adapt to the online world Video killed the radio star. Netflicks trumps Blockbuster.  And now, hybrid events are sneaking right up on traditional face-to-face events. It's a reality every event professional needs to face… The online reality, because for those who choose to ignore it, they will remain stagnant while the industry progresses around them, and while everyone's events wi...

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social-media-authenticity 0

Social Media Authenticity: Are we Networking or Creating an Image? 03/09/11

A Summary from the Engage365 Water Cooler Chat March 9, 2011 Complete Transcript Topic: Authenticity in Social Media: Are we missing the boat? Social media authenticity… Just like the days of high school where you could choose to dress a certain way, act a certain way, and hang out with certain people all to have... Well, to take on that image that wasn't really you. Now, years later we are asking ourselves… Are professional adults regressing back to their high school days and using s...

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sustainable-meetings 0

The Future of Meetings is Here 03/03/11

A Summary from the Engage365 Water Cooler Chat February 25, 2011 Complete Transcript Topic: Takeaways from Green Meetings Industry Council (GMIC) Sustainable Meetings Conference “The industry talks about the future of meetings…  This was it” (@ehenderson).  In our recent Engage365 Watercooler Chat, we discussed our takeaways from the recent GMIC conference, and how their innovative meeting design broke the barrier between live and remote, and allowed them to collaborate (@psalinger...

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Boost Business Engagement – Create a Movement 02/25/11

A summary from the Engage365 Water Cooler Chat January 21, 2011 Complete Transcript Topic: Book club chat on Brains on Fire Men burned their draft cards to protest Vietnam.  Women rallied for women’s suffrage.  I cut up my Blockbuster rental card to show my eternal dedication to Family Video (and for the free rental).  When individuals who feel strongly about a common cause/business/idea come together, a movement is created and within that movement power is generate...

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Midlife Corporate Crisis: Integrating Social Media to Build Your Organizations Brand 02/16/11

A summary from the Engage365 Water Cooler Chat January 21, 2011 Complete transcript Topic: Tips for using social media to build your events' business brand. Social media to today’s companies is much like the car in a man’s midlife crisis. It’s a make-over, a confidence booster, and can serve as a redefining moment. But it can also destroy years of hard work, commitment, and dedication. Social media is the newest tool in building your events business brand.  So...

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