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Tips for Meeting Innovators From GameOn 09/19/11

What would happen if you transformed your event with a game? Would it inspire creativity, problem solving and innovation among your attendees? Would it energize everyone? Or would it be so stressful that it wouldn’t be worth the effort? The Green Meetings Industry Council used gaming to transform their learning and communication platform. GMIC designed an interactive and collaborative game that created incentives for attendees to (A) apply the learning from the conference in real time, (B) support...

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Social Media in Events: Beyond Twitter & Facebook 08/23/11

Does it seem like every post about social media in events talks about Facebook and Twitter? Do you feel like your creativity is being constrained, because so many people are talking about the same 3-4 solutions? I do. In a followup to my last post (Real World Likes – The Next Big Thing in Social Media in Events), I want to show you two fresh examples that will help you open your mind to new possibilities for social media at your events. New York City Marathon 2010 See how Asics used videos and location based ...

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Real World Likes: The Next Big Thing for Social Media in Events 07/25/11

What happens if I think that the ice sculpture and chocolate fountain at your event are off the hook? How do I tell my facebook friends and my twitter buddies? I have to pull out my phone, take a picture, enter a short message and upload it. I miss valuable networking time at your event – plus my iphone will probably autocorrect what I type into some gibberish. In my opinion, the greatest challenge to spreading the use of social media at events is getting people to express themselves digitally without having to u...

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Shifting to Digital: The MPI World Education Conference 06/20/11

If your annual education conference attracts only 20% of your members what are you doing for the other 80%? How do you create and deliver education for them? How do you bring your community together? Meeting Professionals International is making some bold moves in 2011 to tackle some of these challenges. Have a look at what they are doing at their annual world education conference and let me know what you think. Rolling Out the Hive The Hive is designed to be the hub of digital buzz for MPI’s 2011 WEC (...

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Are You Multiplying the Value of Your Meetings? 03/30/11

When you get ready to start planning your next meeting, is your plan to make an incremental change or take a giant leap? My guess is incremental change. And, I bet you then go look for new ideas that you can include in your event. Right now you might be excited about QR codes, mobile apps. and social media. I have a question for you. What would it mean to your organization if you could multiply the value of your meetings and events? Picture of KFC Ultimate Value Box Think about that questio...

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Meeting Innovation: PCMA’s Learning Lounge 01/25/11

What comes to mind when someone says – Learning Lounge? For me, I think of a sterile library-like-space with few people, little noise and empty chairs. I’m extremely pleased to tell you that PCMA‘s Learning Lounge was anything but. It was noisy, engaging and full of life! This experimental idea gave us a glimpse into the Future of Meetings. It showed us new ways to include and engage a large number of attendees. And, showed us how we could incorporate the back of stage into our event experiences. Lucki...

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