Measuring ROI Of Online Communities 08/23/10

Many of the key benefits of online communities are measurable. None of these should be your objectives, but they should be used to justify the costs of an online community. Remember all these are derivatives of a successful online community, not it’s purpose. This isn’t comprehensive, but covers what most organizations are looking for. Return on Investment for Online Communities ROI = (Return attributable to the investment – Investment) / Investment Return = Increased ...

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20 Fantastic Content Ideas For Your Online Community 07/26/10

The best content for any online community is content about the community. Too many communities focus on advice or industry news. You should focus on community people and activities. Here are 20 fantastic ideas you can use: Week ahead. Write a weekly piece about what members can expect in the week ahead. Events preview. Write an events preview, include predictions from members, short snippet of interviews and other material that involves a broader group. Events revie...

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