Congrats — you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are 6 advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program:
1. Select Ver...
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To master the deadline-driven world of trade shows depends on great planning.
Yet all too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
Yet it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers, and creating a promotional campaign that will get more ...
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Exhibit designers make a big deal about how trade show exhibits are 3-dimensional – they have length, width, and height. That 3D perspective creates much greater visual impact than 2D marketing mediums.
Yet exhibits are actually 4-dimensional, the 4th dimension being time. We exist in three spatial dimensions and in one temporal dimension, which combine to be called spacetime.
During a trade show your static 3D exhibit can be transformed into an interactive 4D exhibit attendees exper...
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This blog post originally ran as a guest post on Joyce McKee’s Let’s Talk Trade Shows and on The International Center for Exhibitor and Event Marketing’s blog. Thanks to Joyce for giving me the opportunity to contribute to both these excellent sites.
Want to use Twitter, LinkedIn, and Facebook to get more leads in your trade show booth? Here’s the long and the short of it.
There are two key strategies exhibitors can leverage with Facebook, LinkedIn, and Twit...
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Do you like Twitter? I sure do, along with almost 200 million people. And while I like Twitter, I love the Event Profs group on Twitter. I am writing this post in the hope that it will ease the learning curve for newcomers to Twitter, and especially new members to the Event Profs community.
There are great reasons to engage with Twitter. In conversations with trade show exhibitors and my company’s Exhibiting Consultants, I extol Twitter’s benefits:
Relationships: Twitter may have ...
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Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.
For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get...
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