You've got a strong email list, the result of months' worth of effort to get people to sign up. But if you're going to make the most of an email and social media mix, and want to connect with your customers, donors, clients, members, volunteers, and prospects in more than one place, then you're going to need Facebook fans and Twitter followers too, not to mention connections on LinkedIn.
The good news is that you can use your existing email list to help build your social following. Here are 6 easy ways to do that:
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As a marketer, you may think YouTube is just a place for watching silly cat videos. On the contrary, it can be used as a tool to better connect with customers, members, and prospects.
After all, according to Nielsen, almost half of all Americans (143.9 million people) viewed some video online in the month of January alone, and many of those were watched on YouTube. That's because the site serves as a central hub for all kinds of video content, including those produced by small businesses and organizations.
There ...
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To host a successful event, you always want to have the end goal in mind. After all the invites have been sent and your guests have left the venue, after all your post-event surveyshave been returned and you've added up the donations or sales, how will you know that you've gotten the return you wanted on the investment of time and money you put into the event?
For a nonprofit organization, knowing what event success looks like is critical. Here are four questions to ask yourself during the early stages of your plann...
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