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60 Tips for Marketing Your Social Media 10/26/10

60 Tips for Marketing Your Social Media on Prezi 60 Tips for Marketing Your Social Media on Prezi My presentation with Ben Martin for ASAE’s Marketing and Membership Conference last Monday. Description: This session is not about social media marketing, but rather about marketing your social media. How do you get people reading and commenting on your blog? How do you successfully launch or grow an online community? How do you build fans on Facebook, group members on LinkedIn, followers on Twitter?

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Social Networking for Events and Tradeshows 07/12/10

Lindy and I presented a three-part webinar series for Expo Magazine recently on Social Networking for Events.  We were very privileged to have a fantabulous case study for each one: For Part 1, “Designing Your Strategy“, Tara Dunion of the Consumer Electronics Association talked about their process for building up a social media presence for the CES using a whole host of outposts over the last few years; In Part 2, “Plans and Platforms

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Six Lessons from #Untech10 02/22/10

By now, you've all heard about how the UnTech10 unconference sprung out of the cancelled ASAE Technology Conference (and if not, here's the scoop). As one of the organizers of Untech10, I have, of course, been thinking a lot about not only how awesome it all was and how great it felt to be part of it, but also what this means as a case study for the use of social media. Here are a few initial thoughts about "lessons" that might have come out of it. See what you think, I'd love to hear your takeaways and ideas abo...

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Water Cooler Chat 2/5 02/05/10

Join us for our Water Cooler chats every FRIDAY at 1 pm CST/2 pm EST. That's today!! We'll be talking a lot about all the various interesting issues around using social media at events... but as usual, we'll also talk about anything else that's on your mind. So come armed with serious questions or just drop in to kill some time and hang out with your peeps on Friday afternoons. Can't wait to chat with you! Last week we talked about a whole bunch of stuff, including Apple's big iPad an...

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Exhibitor Magazine Social Media Survey 02/01/10

Just wanted to point everyone to this recent 2010 Social Media in Marketing survey by Exhibitor Magazine. (Thanks to Mike and Eric Hatch for the hat tip). This is the first survey I've seen personally (though I am sure there are others, if you know of good ones please post links in the comments!) that speaks to the event/tradeshow industry specifically. Have a look and see what you think. Are you surprised by the results? Anything jump out as being a surprise? Any social media sites missing th...

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Water Cooler Chat 1/29 01/29/10

Join us for our Water Cooler chats every FRIDAY at 1 pm CST/2 pm EST. That's today!! We'll be talking a lot about all the various interesting issues around using social media at events... but as usual, we'll also talk about anything else that's on your mind. So come armed with serious questions or just drop in to kill some time and hang out with your peeps on Friday afternoons. Can't wait to chat with you! Last week we had a FANTASTIC conversation about listening - the implications of...

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