The more businesses move towards a social media presence, the more they reach out to consultants for help. As with any new trend, "consultants" pop up like the weasels in some carnival game and the clients go around trying to whack them away. While there are many great social media consultants out there, there are more who are simply taking advantage of the fact that you don't have time and they have logged on to Twitter before. Here are a few signs that the social media consultant you hired isn't the right man/w...
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One of the most powerful ways to brand your company and establish yourself as a credible resource on a topic is to blog. However, we are all too familiar with the work and effort it takes to maintain a blog. Over the past year, I've gone through seasons where I can't imagine where my next post is going to come from and that's a scary place to be. Being in that place too many times has really helped me to think better about how I can keep quality content that doesn't feel like I'm pulling teeth.
Educate Yourself
If yo...
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On April 27, 2011, I had the opportunity to talk to nearly 100 professionals in the events and fundraising industry about "5 Ways to Build and Sustain an Event Brand." We had a great time and there were some great questions. At the end of the webinar, a whopping 90% said they had at least one specific takeaway that they could implement from the material! For those of you who missed the webinar, I wanted to recap the top three lessons learned that can be applied to an event brand.
Think Strategy. Th...
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As I write this blog, I'm sitting in my favorite work spot - Starbucks. After spending a few hours doing some work, I finally took a moment to look around.
For as much as I come here, there are a few things I've never noticed before. The little chalkboard has a colorful Valentine's Day message. Though it's handwritten, the handwriting is impeccable. Then I notice there's another little chalkboard with the same writing in the same color near the register. How many stores have I been in with ...
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Though I would argue that Twitter is no longer a newborn, there's no doubt that it's still making a name for itself in the social media world. I hear more and more people talking about it and coming around to the power of linking up with industry experts for resource sharing. As people learn about the success and enjoyment that I find through Twitter, they want to know how to get involved. What is it all about? How do they master it?
My tip for today is to try it out. Jump on and be overwhel...
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Over the last year or so, I've had the opportunity to speak at various conferences and expos to help share my tips and tricks for utilizing social media for business success. This upcoming week, I'll be doing a session with Ed about basic social media and how to integrate these tools into your business at ExpoWest/SupplyExpo. As I've been preparing, I realized that there are a few tips I should share before I even arrive at the conference that you can use to make connections before you even arrive at this eve...
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