What is the Greatest Sponsorship Innovation of Modern Times? 01/10/11
I recently saw the following, excellent question on Twitter and was asked to put in my two-cent’s worth: What is the greatest sports marketing innovation of modern times? While most of the respondents addressed innovations in the sports themselves – the games, the coverage, etc – which led to increased marketability, I’m going to take a different approach. Rather than addressing innovations in the marketing of sports, as a sponsorship professional, I’m addressing the greatest innovati...
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