By now, your conference or event should be spread across cyberspace welcoming and driving the masses to your conference or event website, encouraging them to register and providing important information about not only your event, but your industry as well. You should be a news and information monster.
Your conference and event blog and outposts should be manned, up and running, 24/7.
Great! Now what.
That is actually a question that I get a lot. What do we talk about? What information do we push out, what is the b...
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OK, we have already covered that your conference needs a blog, but now that you are jamming away at getting content, how can you leverage all of your posts to gain new attendees. That is a question that has an easy answer… simply use social media.
Many event blogs post content and then it goes into the trash (archives) never to be seen again unless someone is already on the blog and then goes hunting for it or perhaps they stumble across your epic literary works while doing a Google search for “Smoking Hot...
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Part I – Twitter Before the Conference or Event
“Using Twitter for literate communication is about as likely as firing up a CB radio and hearing some guy recite ‘The Iliad.’” – Bruce Sterling, science fiction writer and journalist
It is funny how some of the most amazing people do not get the most basic technologies. Bruce Sterling is one of the best known and sharpest science fiction writers and this is something that he said some time back. I am guessing that he has never listene...
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I was kicking myself the other day because I have been spending a lot of time on social media. The hows and whys of using social media before, during and after your conferences, events and meetings. You would think that this is a no-brainer but the fact remains that many (most) event and conference planners are simply not doing it or are doing it so poorly that it goes unnoticed or worse. I am shocked at how many events are completely failing and dropping the social “ball”.
I have spent some time scour...
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It is imperative that your conference or event have a blog...
Many event marketers will scoff at this revelation, they will tell you that a good website and marketing plan is good enough, that you are on FaceBook and Twitter so why should you go to the trouble of building a blog for your conference. I hear them and I respectfully disagree..
I am here to tell you that this is 2010 and good enough is no longer enough to keep you ahead of the game. The barbarians are at the gate and those feisty ...
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Way to go Polly! You just got the 63rd and final presentation for the user’s group conference next week. This event is going to make your career and put you in the driver’s seat in the event department at that Fortune 500 company you have been wanting to work at since you were 17 years old.
You knew when you were collecting these presentations ahead of time that this would get you ahead of the game and allow you a little breathing room in the days leading up to the conference opening. A little breathing...
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