I put this picture up on Google Plus yesterday and it is still bothering me so much that I decided to post my thoughts here, a larger audience for me than Google Plus.
My thinking was, how many times do the unsuspecting buy into the load of crap that companies in the industry are selling us. I snapped this image while I was at a Hilton in Chicago. This is the bottle of water that they serve.
One of our group said “Oh COOL” and I just sat and laughed and explained that this is the worst type of greenwashing ther...
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I got a call from an association planner friend of mine the other day asking if I had ever heard of a company called Convention Housing. I had to admit that I never had but asked why and what was up.
The tale she began to weave was familiar to me if the exact players in this story were not, they seem to be hotel poachers.
What is a hotel poacher?
A hotel poacher is a company that trolls your attendee and exhibitor list looking for ways to contact people that may be looking to book rooms for your m...
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I was chatting with Liz King on Twitter not too long ago, we were discussing conference plugins and I told her that I was so frustrated that I was going to find someone to create one and then I was going to sell it…. she was like “Go for it!”…
I thought “HELL YEAH”.. and then a couple of days go by and I am forced to put my idea on the back burner because, well, clients come first….I guess this would have to wait.
Just then, like a bolt from the blue, I get an email, it might have been a sign. You cou...
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OK, so we have already covered the fact that your conference or event needs a blog (nice plug for my post on that subject) and now we need to hit a few things that you can do with that blog.
Adding Video is a great way to spice things up and keep your attendees, fans and industry peers interested in your little corner of the internet.
Now, before you go getting all what about the budget, what about the time, what about the effort, what about the equipment.. I will remind you that these are all exc...
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Here is a cool tool to use if you are looking for a quick way to find out what is being said about your conference or event…. SocialMention.
From their website:
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape ...
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A part of any good event or conference blog strategy is the list… the people that actually take the time to subscribe to your email newsletter or RSS feed.
These people are actually easy to come by if you produce great “insert your industry here” content.
The list is money, it is cash. These are the people that will be the first to sign up, the first to register and the first to spread the word. These are your die-hards, the people that love you and the people that believe in you enough to...
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