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8 can't-live-without tools for event social media management 11/24/10

(Photo by batega) In my last guest post, I offered my 10 tips to help you manage social media for events – all things that I’ve learned along the way while managing outposts on Twitter, Facebook, LinkedIn and other platforms for conferences and expos. Thanks to everyone who read the post and shared it on Twitter – I’m really glad you found it valuable! If you have any tips of your own, I hope you’ll share them in the comments. Today in part 2 of 2, I’m sharing 8 social media management tools (pl...

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10 Tips for Managing Social Media at Your Next Event 11/15/10

(Photo by Marc_Smith) If you manage or have ever managed social media outposts for an event (such as a conference), then you know that it’s all about building and engaging a community – which includes attendees, exhibitors and speakers – throughout the show cycle (pre-event, during and post-event) and requires you to wear multiple hats (i.e. customer service specialist, moderator/facilitator, promoter, etc). As someone who has managed social media for large conferences, I have learned a lot – and Iâ...

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Do Virtual and Hybrid Events Cannibalize F2F Events? 10/05/10

I recently had the pleasure of attending EventCamp Twin Cities - without leaving my office. How? I attended the virtual event, held in tandem with the live, face-to-face (F2F) event in the Twin Cities. I was extremely impressed by the entire event and particularly the virtual side. Thanks to technology partners like Intefy and Sonic Foundry, as well as awesome organizers like Samuel J. Smith of Interactive Meeting Technology, Ray Hansen of Appevision and EventCamp Twin Cities virtual host Emilie Barta, my experie...

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9 Steps to Finding Your Rock Stars for a Community Outreach Program 09/14/10

In my previous post, I talked about the importance of a community outreach program to find your rock stars. To reiterate what community outreach is, it's engaging and building relationships with your influential customers (your "rock stars") in order to generate positive word-of-mouth for your company, organization, and/or products. I highly recommend reading the previous post to get a better idea of the importance of and principles behind community outreach, but today I'm going to talk about how to find your r...

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HOW TO: Use Foursquare for a Conference (or an Exhibit Booth) 06/07/10

Tuvel Communications is the online PR firm for the NAB Show, and in addition to being the "voice" behind the show's social media outposts (Twitter, Facebook pages, LinkedIn group), we also devised and implemented creative pre-show and on-site social media promotions to engage attendees, drive registrations and generate excitement. This year Foursquare became a major player in the social media game, and although we did not implement a full-scale location-based program, we did monitor how people were using Fo...

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