To follow up on the recent LinkedIn post, Facebook is a social networking tool to consider and evaluate in the Event Marketing arsenal. Honestly, while I am not fully sold on it as a B2B and events medium - it strikes me as a site that has gone through one continued “identity crisis” after another – given its size it is an avenue to evaluate in developing your social media marketing strategy.
Facebook provides three separate features to be utilized by Events Marketers to develop communities around events:...
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There are a myriad of other Social Media platforms that can be used in the course of Event Marketing; previous posts on LinkedIn, Facebook and Twitter were a look at the larger Social Media sites driven by community. There are also portals which provide plenty of opportunity to make your Event Marketing initiatives to viral – and which should be used to work hand-in-hand with the above sites – to build a well-rounded environment to attract and convert prospect and retain and engage attendees, enhancing your overa...
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Social Media continues to grow as a channel in the integrated Event Marketing mix. Any of a myriad of surveys and polls validates this trend, including one conducted by eMarketer, which notes 60% of the respondents planning to increase spend in Social Media in 2010. The confluence of the platforms and technologies available and the recession has, in short, driven Event Marketers to look at Social Media as an avenue to cost-effectively generate interest and demand for event portfolios.
There are a slew o...
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The latest craze in Social Media is, of course, Twitter. I’ve been asked (and have been known to offer unsolicited opinions...) on my take regarding Twitter for Events Marketing - in brief, it is that once the dust settles, Twitter will develop into an important medium for pre-event, on-site, and post-event marketing. The novelty of Twitter will wear off, people will cease Twittering about combing their hair, and businesses will utilize it as a key business marcom tool.
- Part 1 of the series (L...
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