17 ways to use Google Docs for meeting planning 11/08/10

I've been using Google Docs for some time now, and cannot understand why there would be any meeting planners out there who are not using it. If you are not sure what Google Docs is, here's a 3-minute video explaining what it's all about: Google Docs is a wonderful tool that lets you collaborate with staff, AV vendors, hotel salespeople, conference service managers, speakers... the list goes on and on. Here's a handy dandy list of ways in which Google Docs (and other cloud computing systems) can be used in meeti...

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7 Steps to Your Event's Social Media Marketing Campaign 04/12/10

You can't escape the viral buzz that the new media has created. It serves as an efficient marketing tool and if done right, can be quite effective. There are 7 basic steps to creating a social media marketing campaign. 1. Set your goals Someone once said If you don't know where you're going, how will you know when you get there? To set the proper goals, you must determine specific, attainable goals, and know how to measure the results. Your overall goal is likely to maximize attend...

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