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Successful Social Meetings 03/26/12

Ever feel crushed by social media -- as if Facebook, Twitter and blogging are more "to dos" on an already full plate? You're not alone! Thankfully, there is a simple, step-by-step way to get more people excited about and registered for your event. Whether you work for yourself, for a bureau or a not-for-profit association you can grow attendance, sell memberships and more with tools like Facebook, Twitter, YouTube, LinkedIn and blogs. Whether you’re trying t...

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Turn Facebook Fans Into Registrants in Three Steps 11/02/11

Turning friends and followers into conference attendees or webinar registrants rarely happens through passive engagement. The best way to earn registrations with social media is to solve your audiences' problems in ways that create desire, entice them to take action. Successful engagement is planned—carefully mapped out to connect your target market's desires to what your event delivers. The Engagement Myth If you’re like most meeting and event planners, you're struggling to turn Facebook fans ...

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