Today I had a conversation about QR codes with a realtor. She had heard that QR codes weren’t going to last – that they weren’t worth the effort.If that is your understanding too, read on and I believe you will change your mind.
Will QR codes still be relevant 5 years from now? Nobody knows – and I won’t speculate. Nevertheless, one thing we know with certainty is that we are living in a world where technology changes daily.
So, let’s make the most of what’s right in front of us now – a techno...
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Photos and videos make your online content come alive – and your social networking more engaging.
An image often IS the story with social networking. However, with content marketing you usually need a photo to give your story that extra something that will get it consumed and shared.
If you do not have photos of your own that you can use, you have two choices – purchase them or use services that offer their photos for free in exchange for an attribution link.
Copyrights
US Copyright law states that if you c...
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Business networking before social media was tough work.
You typically ended up with a stack of business cards in hand, with the challenge of determining your next best actions – who to follow up with and how.
Soon after getting back to your office the phone rings and you are off the hook. You settle back into your comfort zone of taking care of day-to-day matters.
And you feel good about it because you can now rationalize your actions.
LinkedIn can be another form of rationalization. You make connections and ...
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Sharing is a human activity that is driving the social web these days.
Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves.
Social Sharing and Social Graphs
Anytime a link is shared on the social web it creates a node in multiple social graphs – yours and those you are sharing with.
Those nodes are searchable by Google and the other search engines. This is why Google encourages sharing – and why their r...
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Is your business ready for social search?
In this article I’ll reveal what you need to know and what you need to do to prepare for social search.
This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. It’s another great resource for you that like this blog is focused on new media marketing for small businesses.
The Emergence of Social Search
Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfold...
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“It’s not enough. Sorry, it’s just not enough.”
This is a quote from a popular SEO blog in regards to creating quality content.
It’s a true commentary that speaks to the fact that being relevant for search engines now demands much more than being good – you have to be really good.
If you take this to heart, you will get better at optimizing your online marketing for the search engines and your community. It’s essential to please both if you expect to accomplish your business objectives.
Dep...
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