67% of event organizers do not monitor social media platforms.
37% of conference organizers only post up to three times per week in social media platforms.
76% of German event organizers see social media as an important or very important tool for marketing their events. 81% of English speaking event organizers see social media use as relevant for marketing.
These are just a few of the findings from a new 2011 social media and events study.
New Event Social Media 2011 Report
Following their successful 2010 study Tw...
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Out: Using Facebook pages and organization Twitter accounts to solely broadcast newsletters, press releases, announcements and sales.
In: Using social media intentionally, integrated with all marketing channels and crossing organizational silos, to engage people.
Who do we want to engage?
People we already know.
People we don’t know.
From Loyalty To Acquisition
Most social media strategies engage people who have an awareness that the organization already exists. The purpose is to serve as loyalty tool, ...
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Lee Bryant of Headshift has some interesting thoughts about how the Twentieth Century was wrong.
He says:
Some people see new social technology and networked culture as dangerous and ‘new’, and they fall back on their experience of technology and organizational culture in the late Twentieth Century as the ‘established’ model. Yet, in fact the reverse is true. The Twentieth century took the ideas of the industrial revolution and applied them to peopl...
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The term social media has become fused with Facebook, LinkedIn and Twitter.
But that’s wrong.
It is so much more than those three social networking tools.
What Is Social Media Anyway?
Web 1.0 was about online delivery of information. It was static information on pages. It was one-way broadcast.
Web 2.0 is bidirectional, dynamic and about engagement. It’s vibrant with streams of information and conversations. Users pull the content they want into their personal aggregators.
Web 2.0 birthed social media, whe...
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It’s the end of the (meetings) world as we know it. ~ Paraphrase, R.E.M.
“This might be the beginning of the end…and the dawn of a new era in which people think recorded video as passé and demand live streaming of events,” says Priya Ramesh on The Buzz Bin Blog.
YouTube Going Live
“With over 2 billion views a day, it’s easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more – and that includes events taking place right ...
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A social network map created by billions of individual interactions within overlapping, interconnected communities.
Nonprofit associations: institutionalized organizations or living, dynamic organisms?
Which view do you embrace?
The Human Factors
Associations are not buildings. They are not organizational charts. They are more than institutions governed by sets of rules, processes and formalities.
I believe that associations are living organisms…when we allow them to be so.
Associations are groups of like-...
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