Like the telephone and email, social media is not going away.
It’s not going to implode, explode or just die. It’s a communication tool that will be around for a long time.
People use social media for personal and business reasons. They use it for entertainment, to learn, to network and to source products and services. Savvy organizations use it for customer engagement, marketing and to share resources.
One in three small businesses now use social media. They understand that having a Website is not enoug...
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Are we witnessing a digital revolution? Or digital evolution?
Can we simply adapt and apply old skills to new contexts? Or do we need to learn new ways of thinking, doing and being?
One thing is certain. Our nonprofit institutions are dynamic, complex systems embedded within an even more dynamic, complex übersystem: human society.
The Traditional Nonprofit Conference Scenario
Consider the following typical conference scenario:
After registering for a conference and paying a fee, Sue travels to the headq...
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“This year we are going to start engaging with more people via social media,” your boss says at the staff meeting.
“We’re going to have a conference blog, a Twitter feed, a conference Facebook page and a Linkedin event. And I need each of you to contribute some weekly content.”
Hearts drop. Eyes roll. Some even excuse themselves from the room.
Social Media Strategy?
Many of us have heard similar words from our supervisors. The intention is good. The goal of engaging with customers and potential customer...
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“There’s something happening here,” says author Thomas Friedman referring to the spontaneous protests from Tel Aviv to Wall Street.
According to Friedman, we are witnessing seismic changes from two overarching narratives: The Big Shift and The Great Disruption. That coupled with the systemic challenges of our stagnant economy for the next decade could have a great impact on the meetings industry.
Stagnant Economy
Glen Hutchins, CNBC’s Squawk Box, Glen Hutchins, Federal Reserve Board member...
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Your attendees rate the learning impact of “massing” as superior at your event.
Massing in the education world is defined as receiving large blocks of information in condensed amounts of time.
Attendees feel that the more information they can receive, the higher their performance.
Unfortunately, the conference information tsunami is a mirage. It is a short-lived, instant gratification that quickly fades like a gummy bear sugar rush. And back in the office, it leaves the attendee feeling empty, drained and ques...
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The majority of conference and event organizers are not monitoring social media. Are you?
According to a 2011 Social Media & Events Report released by amaindo, more than 60% of event organizers do not use social media to listen, connect and collect data about their customers and potential customers.
Event organizers are overlooking a lot of unused, ripe, low-hanging fruit by not monitoring social media.
Missing The Boat…And Opportunities
Few conference organizers spe...
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