Is Twitter Serious? 12/11/09

That was the topic of a lengthy conversation on the ASAE & The Center Executive Management listserver this past week. It revealed the usual concerns: it's a waste of time, I don't want to know what you had for lunch, I'm overloaded with communication as it is. But I was also pleased that so many people posted positively about it. That wouldn't have happened just a few months ago, it seems. But I wanted to weigh in at the beginning, particularly about the whole "lunch" thing, so I wrote: I think others have made ...

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Is Your Organization Human Enough for Social Media? 12/03/09

Social media can be overwhelming. There are so many tools, none of which you’ve used before, so you don’t have an intuitive sense of how they work, let alone if they are really helping you get the work of your organization done. And if you’ve gotten into these tools at all, you’ve probably noticed that they are not implemented in the same way as many other initiatives within your organization. You’re not sure who’s supposed to tweet or blog, and suddenly there are people outside of your staff who are sayi...

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