5 Ways to Leverage Your Event Content 07/07/10

How valuable is content generated at your events? How do you use that content? Nowadays, if you’re generating live content and not using it for something else, you’re leaving money on the table. There is this fear of cannibalization, or this concern that if you put your live content online that no one will go to your event. That’s crazy talk! Here are 5 ways to use your post event content. Sell it. If attendees are willing to pay for the content live, there is no reason why you ...

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7 Ideas to Boost your Email Marketing Campaign 06/21/10

As B2B media companies, we are pretty much the experts when it comes to direct email marketing.  But over the years, we’ve seen the performance of our programs decline year over year, ever so slightly. A wise man once said, “the sign of true insanity is to repeat the same thing over and over again and expect different results.”  Looking at email campaigns over the years, they look different (pictures and buttons), but are they really? The one constant on mine when I first started was Register Here! Her...

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