Jeremiah Owyang coined the term “Intention Web” to describe social media which captures and promotes users’ future plans. Where the asynchronous web is about the then, the real-time web is about the now, Intention Web properties are about the later.
Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact.
Otherwise, the communit...
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Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts!
1. Create a group for your event: You can invite people to join your group, start discussions around the event or event-related topics, give important news updates to your audiences or promote your eve...
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Some are old but under-utilized. Others are available now, but not necessarily used in the event space. Still others coming in the not-to-distant future and have some amazing potential for creating experiences that drive engagement with our audiences.
Marketers are increasingly challenged by breaking through the clutter to create brand experiences which solicit appropriate emotional and rational responses from our audiences in order to accomplish our business objectives. Tried and true techniques for engaging our au...
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Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people move, for others its a trust-based network. Here are some quick ideas on how you can use Linkedin to support your event marketing efforts!
1. Create a group for your event: You can invite people to join your group, start discussions around the event or event-related topics, give important news updates to your audiences or promote your event to othe...
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According to Inside Facebook, As of July 2009, Facebook has more than 300 million regular users, making it the largest social network. 55% of users are female and 41% are male (other unknown). Interestingly, Facebook appeals to users of all ages, with the fastest growing age group being 55+ at 514% followed by 35-54 at 190% growth. Facebook is getting older.
There are many reasons people participate in the world’s largest social network. Some to understand what’s happening amongst their circle of friends, oth...
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Twitter has about 18 million active users, which is forecast to grow to 26 million active users in 2010. In a recent survey by Champion Exhibition Services, it was found that 54% of association event marketers use Twitter. Of these, 82% used Twitter to create a buzz before an event, and 68% use Twitter to support PR efforts. Only 36% use direct messaging, and even fewer (23%) use #hashtags. This survey points out that even for the simplest Twitter purposes in events, adoption is still quite low. Despite all the bu...
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