Green Your Event By Using Bottlenecks 01/10/11

So I’m at an end-of-show reception. I’m looking for the recycle bin for my water bottle. It was right next to the trash. Point scored for providing it. But what did I see a pile of in the trash bin on top of the food garbage? Show lanyards and badge holders. Ack! When I see this at tradeshows and events, I just get sick. All those resources—both earth and dollar—used for just a couple day show going directly to the landfill. To presume that attendees will do the right thing and recycle your show materials ...

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Marketing with QR Codes – Hooters Girls, T-Shirts and Networking 11/24/10

I’ve contributed multiple posts on using QR codes for events and tradeshows. So I thought it might be a good idea to show you some real life examples of how businesses are actually using them for their marketing. When I was at Event Camp Twin Cities 2010, I finally got to tweetup with Mike Thimmesch, Director of Lead Generation and Industry Relations for Skyline Exhibits, who is a member of the #eventprofs community on Twitter. Mike was wearing a promotional T-shirt for the company which sported a QR code t...

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