Social Media: Do you still need convincing? 03/22/10

The creators of one of my all time favorite presentations representing Social Media has introduced a new one, titled, “Social Media ROI.” Another video, from the “Did You Know” series from XPLANE Visual Thinking: Amongst the statistics, there are a number that stand out to me: In 2009, traditional advertising has seen a steep decline: Newspaper: -18.7% TV: -10.1% Radio: -11.7% Magazine: -14.8% Consequently, digital advertising has seen an equal incline: Mobile: +18.1% Web: +9.2% More ...

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Exhibiting to the Non-Attendee 01/05/10

The unfortunate product created by combining a struggling economy and face-to-face meetings has been a steady decline at tradeshows over the past 18 months. While this has increased the quality of the attendee, there’s still a large audience that your message is failing to reach. But down attendance is not synonymous with disinterest. In this climate, companies are being forced to send only individuals that are essential to their decision making process to events. Others simply opt out all together to alleviate the...

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