What is in a name? Unfortunately, when it comes to hybrid events many are not sure yet.
A hybrid event occurs when a face-to-face event and a virtual event happen simultaneously to enable two audiences to participate as one.
A truly successful hybrid event is designed as one event with two unique audiences that are united to form one collective audience…as opposed to being designed as two separate events OR as a F2F event with a virtual component thrown in as an afterthought. This ensures ...
read more
Assuming that you already realize that content is king…the best way to build a hybrid event is to start at the beginning of the planning process and design your hybrid event as 1 event with 2 audiences as opposed to 2 separate events. This ensures that it will be a seamless process and will present a unified event to all audience members no matter where they are located.
With that being said, there are 4 key areas that require attention as you start building your hybrid event from the ground up:
1...
read more
35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook. Brands are taking advantage of this new advertising and promotion format…so why aren’t you?
Promo videos allow your company messaging to reach trade show attendees who are on-site, and your potential customers who were unable to travel to the show. Linking to promo videos before, during, and after a trade show on your social media pages and on a custom landing page on your website allows...
read more
It was such an amazing experience to be able to share my passion for hybrid events at TS² Show. 14 years of broadcast/video experience and 12 years of trade show/event experience have led me to the conclusion that a truly interactive and engaging experiential event consists of a combination of the two.
The evolution of streaming video has been so interesting…from the 1st satellite broadcast I moderated in 2001, to the 1st time I anchored a newscast that was streamed over the internet from a convention ce...
read more
