Introduction
“We don’t have a choice on whether we DO social media, the question is how well we DO it,” notes Erik Qualman (@equalman) in his video, “Social Media Revolution 2011.” I knew that technology and social media have created a revolution. But, it was Qualman’s video that made me take a step back and realize how much the world has changed and evolved. And with that change comes a need (for many) to adapt and adjust, in order to take advantage of what’s unfolding in front of us.
Facts and Figur...
read more
Introduction
None of us would be where we are today without learning, whether it was in the form of instruction, reading, observing or doing. Thanks to the web, conventional learning models are shifting. In fact, they’re being turned upside down.
We’re discovering that knowledge and instruction can be embedded in web apps, empowering students to learn and experience at their own pace. In addition, we know that everyone is passionate about something. And just as blogging transfo...
read more
I define a virtual event as “a web and occasion-based gathering that facilitates information sharing, collaboration and interaction.” Virtual events typically involve hundreds, if not thousands of simultaneous users.
Facebook enables the very same information sharing, collaboration and interaction, but does so on top of a user base of 700+ million registered users and 500 million active users.
Facebook is by far the world’s largest virtual event. The “Facebook virtual event” is a perp...
read more
Introduction
I use Twitter much differently today than I did in 2008. Three years ago, I was just getting my feet on the ground, trying to understand the difference between an at-reply and a direct message. My primary goals were to share content on a single topic (virtual events) and to drive traffic to this blog, which I had just launched. Fast forward to 2011 and I look to Twitter as a swiss army knife – many, many uses.
Notable Changes Since 2008
My mindset on Twitter has been evolving. Some notable changes sinc...
read more
Introduction
I recently attended my child’s elementary school science fair and was intrigued to find game mechanics employed by the fair’s planners. The fair had several rows of “exhibits” (students’ science projects) and a number of students were seen walking studiously from project to project, with a rectangular slip of paper. It turns out the paper was a game card (pictured above), with a list of projects that students needed to find (and check off the list).
The Challenge and Completion...
read more
Behind every great event is great content. To generate great content, event professionals need to be publishers as much as planners. And like any good publisher, you need content that connects with your audience. We often use the word “attendees” to refer to event consumers – when building a content plan, however, think of them as your audience.
Don’t Broadcast Your Content, Crowdcast It!
All too often, event content is delivered via one-way broadcasts. Even when the content is engaging, it misses out...
read more
