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7 More Ways to Build Your Email List on Social Media 01/10/12

It's been said many times before, but that's because it's true: Social media can be like a great, big cocktail party. Everyone has a good time and enjoys each other’s company, but at the end of the night most everyone goes home. And it’s possible you may never connect again with some of the people you had a really great time chatting with. But when you know you’d like to keep in touch with someone, you often exchange contact info. It’s really no different from how you should be thinking about building your e...

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7 Facebook Changes That Allow Easier Discovery 11/07/11

Recently at Facebook’s f8 Conference, CEO Mark Zuckerberg announced, with great fanfare, that major changes are on the way. The social network — now 800 million users strong — promises to create a seamless experience where self-expression, discovery, and shared real-time experience are the goal. The announcement came after Facebook activated a handful of new features earlier in the week. Today we’ll take a look at the more significant new features, and what they mean from a personal user standpoint. We're al...

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How to Use Facebook's New Subscribe Button to Your Advantage 10/03/11

  Recently, among other changes, Facebook announced the addition of a Subscribe button to user profiles. And it’s something small businesses and nonprofits should be excited about. As a small business or organization, one of your biggest advantages is that you’re NOT a huge operation. It’s easier for you to humanize yourself because you’re nimble and smart enough to step out from behind the logos that bind your corporate counterparts. Customers are hungry for human faces, interaction, and connection...

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