Are You Using Social Media to Listen to Your Attendees? 02/28/11

One of my favorite light bulb moments from EventCamp 2011 came from Liz Strauss.  In her general session she described the difference between monitoring and listening in social media: “Monitoring is like the camera on the traffic light that captures people running the light. Listening . . . is knowing which car was having an emergency and on the way to the emergency room.” Such a simple statement. Such a true statement. So I found it timely that on the heels of EventCamp I came across ...

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What are you Searching for (on Twitter?) 02/24/11

In a follow-up session to the EventCamp 2011 opening general session Chris Brogan shared some helpful information to get the most out of search.twitter.com. I’ve summed up my notes below. Search terms rather than people to get to the useful information (and the people sharing and/or seeking it). Search for terms that would lead you to people complaining about a product or service – then offer your solution. Example: Screenshot from search results for “speaker cancelled”: <...

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