3 Strategies to Measure Social Media ROI for your Event 12/07/10
ROI = Return On Investment ROI is a financial term. You can count page clicks until the cows come home but it might never mean that your time and investment have provided financial “return on investment”. What are three ways to measure financial impact? How do we turn front-end investment into long-term profit? ATTENDEES Poll your attendees before, during and after the event. Ask them: 1. How did you hear about the event? 2. Does the online community add value? 3. How much would you ...
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