Why is Face to Face Marketing So Powerful? The Answer is in Our Limbic System 06/01/11
(Special to Engage365.) Study after study proves, without a doubt, that "face-to-face" is the most powerful marketing medium. "Why?" you might ask. The answer lies deep in our limbic system, says author and speaker Carol Kinsey Gorman, in a recent edition of Communications World Bulletin. In face-to-face exchanges, besides spoken words, our brains process a cascade of nonverbal cues. In fact, during face-to-face encounters, we interpret what people say only partl...
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