7 Tips for Improving Website Performance with Google Analytics

Posted by: Donna Sanford

Monday, September 10th, 2012

E365 members got a great primer on using Google Analytics to measure the performance of event and association websites.  Watch it yourself now…

Bob Clary, Marketing Manager at Webucator, a provider of Google Analytics training, revealed his picks for the seven most important Google Analytics tools, including:

1. Map Overlay – Find out where visitors are coming from.

2. Referring Sites – Learn which sites bring you the best traffic.

3. Goals and Funnels – Set up the actions you want visitors to take.

4. Campaign Tracking – The best way to track your external event marketing

5. Social Media Tracking and Engagement – Best practices for social media.

6. In-Page Analytics – Learn which parts of your site get the most clicks.

7. Real-Time Data – See what’s going on right now.

In addition to revealing how these tools work, Bob also walked listeners through the steps to implement them immediately.

Visit our recorded webinars page for this and other informative webinars, and keep an eye on our upcoming webinars to see what’s next!