Free tools to manage your event’s Twitter community

Posted by: Maddie Derer

Friday, August 31st, 2012

If you’re using Twitter to build awareness and grow your event’s following, you’re probably already using the simple and effective tools offered within Twitter. But there are lots of other free tools that can help you manage and analyze your Twitter community.

1. Monitor community growth with Twitter Counter

Twitter Counter shows how your tweets are affecting the growth of your Twitter community. Enter your Twitter username, and a graph will be generated that illustrates the connection between the number of tweets you post and the number of followers you have over a period of up to three months. You’ll also be given an indication of how many followers you’ll have in the future!

Use Twitter Counter to see when you’ve had a significant boost in followers in the past. Then, use this insight to shape your future Twitter strategy.

2. Analyze your followers with ManageFlitter

ManageFlitter is a useful Twitter community-management tool with a free “unfollow” feature. Enter your Twitter username to find out which of your followers aren’t following you back. Sort through and “unfollow” followers that have no profile image, don’t interact, etc.

ManageFlitter also shows which of your followers are very active. Scroll over an active account to see their bio, location, the average number of tweets they post per day, and much more. You’ll know which followers share your interests and are in your location.

3. Keep track of click-throughs with Bit.ly  

Bit.ly shortens long URLs and lets you customize your own URLs, which you can then insert into tweets. But that’s not all Bit.ly does: it’s also an amazing monitoring tool. Once you register for a Bit.ly account, all your shortened links, as well as analytics for those links, will be saved. Track the number of times each link has been clicked on from your tweets, see when most click-throughs occur and much more.   Use Bit.ly to find out whether your Twitter activity plays a role in the success of your event: monitor how many click-throughs from Twitter go to your registration page or website.

4. Map your impact with Tweetreach

Tweetreach tells you how far a specific Tweet has travelled. It shows the impact of your tweet and lists the people that are sharing your content the most.

Copy and paste one of your tweets into the search bar, and a series of helpful charts and lists will be generated. Find out the exact number of Twitter accounts your tweet reached, the number of times it was retweeted, the “top contributors” that shared your tweet the most and lots of other great stats.

Once you know which tweets reach the most people, you can then focus on that type in the future. You can also interact with your most avid content-sharing followers and encourage them to keep spreading your tweets.

Reprinted with permission from the Evently Blog. Evently is a set on online marketing tools for promoting event attendance and managing online event marketing campaigns.