Is your event ready for BOBtv?
Thursday, August 16th, 2012
Brilliant. Inspired. Cutting Edge. Transformational. These are just some of the accolades heaped on BOBtv last week when Tony unveiled it at ASAE in Dallas.
In a nutshell, think of the oft-used sporting analogy. Sporting games began as physical events – attended by sporting enthusiasts and local fans. Broadcast television came along and opened sporting to a global audience and really created the “industry” of sports.
BOBtv wants to do the same for events. Today, our events are attended physically by people in our specific industry – mostly on a local to national scale. Imagine BOB coming in and putting content from dozens (hundreds?) of healthcare meetings on a healthcare “channel.” A brain surgeon in Dubai could customize his own channel “programming” to include the very best content from all the major brain surgery meetings and conferences. He can watch it when he wants, where he wants – and, he can keep and refer back to it. At its apex, the channel would have thousands of other brain surgeons on the same channel, interacting and collaborating with one another.
Ambitious? Unbelievably so. Doable? Nearly anything’s doable with enough money, time and backing. Tony’s always been a big thinker. If anyone could pull it off, it would probably be him. And he’s got ASAE, CEIR, IAEE and VEI behind the effort. Skip Cox at Exhibit Surveys is also promising to work with Tony to create a robust measurement system.
I don’t know all the details. I wonder if Tony even does. But think about it. We’re talking about a network targeting 500 million professional attendees.
According to Michael Doyle, Executive Director of the Virtual Edge Institute, “BOBtv addresses a major bottleneck that’s slowed the adoption of virtual technology and kept many from enjoying its real benefits. Virtual event platforms take event content and place it in another envelope. BOBtv will instead take that content to the world.” (Full disclosure: I am a consultant with VEI.)
Being the diehard face-to-face guy he is, you gotta love Tony’s tag line for BOBtv: “The second best seat in the house.”